Gannon University Selects Ellucian CRM Advance to Support Data-Driven Fundraising and Engagement Campaigns

Ellucian, the leading provider of software and services built to power higher education, today announced that Gannon University (Gannon), a private, Catholic university in Erie, Pennsylvania, has selected Ellucian CRM Advance to more dynamically build alumni relationships and better support its fundraising efforts.

In 2018, Gannon began a search for a modern customer relationship management (CRM) solution that would enable personalized communication with stakeholders and alumni along with increased operational efficiency and strong configuration capabilities for staff. The university also required more robust analysis and data reporting tools to drive effective fundraising campaigns and increase accountability. After evaluating competitive offerings from other vendors, Gannon selected Ellucian CRM Advance because of its flexible platform, advanced features, and native integration with the university ecosystem.

"We chose Ellucian CRM Advance due to its highly configurable nature and because it enables us to create the exact reporting, data analysis, and functionality we need," said Gannon University Vice President of Advancement Scott Rash. "In addition, Ellucian's detailed demonstrations and commitment to our successful partnership during our search highlighted their standout focus and expertise within the higher education advancement space."

With CRM Advance, Gannon will have the ability to drive increased campaign performance with customized intuitive dashboards, relevant reporting and more robust analysis of meaningful data. Improved workflow management will enable Gannon to further streamline outdated manual processes and increase overall productivity and efficiency for its staff. Additionally, enhanced features within CRM Advance will allow for more impactful constituent engagement, translating to better long-term relationships between the university and its alumni and supporters.

"We couldn't be more excited about this partnership with Gannon University and we look forward to watching CRM Advance enable the university to advance its mission, serve its students and community, and inspire philanthropists to transform lives," said Ellucian Associate Vice President of Advancement Beth Brenner. "Today, it is essential for colleges and universities to have technology that empowers their staff with access to a holistic view in order to develop data-driven strategies and execute innovative campaigns. We're proud to help such a forward-thinking institution achieve its philanthropic goals."

About Ellucian

Inspired by the transformative impact of education, Ellucian develops solutions that power the essential work of colleges and universities. As the world's leading provider of software and services designed for higher education, Ellucian works with more than 2,500 institutions in 50+ countries?enhancing operations and enriching the experience for nearly 20 million students.

Ellucian provides student information systems (SIS), finance and HR, recruiting, retention, analytics and advancement software solutions. With a full suite of cloud ready solutions, Ellucian provides institutions with the choice and flexibility in how, what and when they deploy solutions in the cloud. Ellucian also supports the higher education community with a range of professional services such as application software implementation, training, education, and management consulting.

Ellucian brings power, passion, and performance to bear for higher education, and its ability to better our world. Visit Ellucian at www.ellucian.com.