Le Lézard
Classified in: Transportation, Business
Subject: LIC

Rollick and AVALA Come Together and Re-Brand as Rollick, Inc.


AUSTIN, Texas, Aug. 14, 2019 /PRNewswire/ -- Rollick, a marketing technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, acquired AVALA Marketing Group last October and will now become one branded organization known as Rollick.

Rollick Outdoor, the powersports, boat and RV buying platform for military, first responders, and large affinity groups including banks and insurance companies. (PRNewsfoto/Rollick Outdoor, Inc.)

Rollick's mission is to provide a seamless customer experience from pre-purchase through re-purchase by helping manufacturers, dealers and affinity partners connect with their customers through an ecosystem of marketing and technology solutions, and the new combined brand will fully reflect this goal.

The Rollick rebranding decision was made to create a unified infrastructure of technology and marketing solutions that will better serve consumers, OEMs and dealers in the recreation and industrial industries. 

"Our new Rollick branding with AVALA allows us to connect and measure key aspects of the buying and ownership journey, starting from brand awareness and culminating with the ownership experience," said Rollick President Amit Maheshwari. "The iconography used in the logo's 'O' is designed to represent the suite of integrated technology solutions we use to enhance the sales and marketing process for our OEMs, certified dealers, and affinity partners."

In addition to the corporate Rollick rebranding, the Aimbase marketing platform, which was AVALA's flagship marketing solution for OEMs, along with the SalesDriver Dealer Solution and GoRollick Vehicle Buying Program, also received new identities to reflect the new brand architecture. All customer-facing technology platforms will receive a new user experience and design in 2020 to provide Rollick customers with the best experience.

"Since the acquisition of AVALA, we've invested heavily into the product development and integration of the Aimbase, SalesDriver and GoRollick platforms," said Maheshwari. "Beyond brand and product integration, the combined Rollick is fueled by a unified, innovative and customer-focused organization that builds upon the best of both AVALA and Rollick."

To learn more about the combined Rollick and to see an initial release of the Rollick website, visit Rollick.io. 

About Rollick, Inc.
Rollick connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment industries to deliver a seamless customer journey. Rollick's solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. In addition, the company has rapidly built a national outdoor recreational vehicle buying network to include hundreds of dealers, over 80 manufacturers and an affinity partner network with access to over 150 million high-quality customers including policy holders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit the all new Rollick

 

SOURCE Rollick, Inc.


These press releases may also interest you

at 08:10
Popular, Inc. (the "Corporation," "Popular," "we," "us," "our") reported net income of $166.8 million for the quarter ended December 31, 2019, compared to net income of $165.3 million for the quarter ended September 30, 2019. Ignacio Alvarez,...

at 08:10
AtriCure, Inc. , a leading innovator in treatments for atrial fibrillation (Afib) and left atrial appendage (LAA) management, today announced that it will release its fourth quarter and full year 2019 financial results on Tuesday, February 18, 2020....

at 08:10
"PACCAR reported record annual revenues and profits in 2019 and has earned an impressive 81 consecutive years of net income," said Preston Feight, chief executive officer. "PACCAR's vibrant results reflect the company's premium-quality products and...

at 08:05
The AES Corporation will host a conference call on Friday, February 28, 2020 at 9:00 a.m. Eastern Standard Time (EST) to review its fourth quarter and full year 2019 financial results. The call will include prepared remarks and a question and...

at 08:05
TravelCenters of America Inc. today announced that it plans to issue a press release containing its fourth quarter 2019 financial results before the Nasdaq opens for trading on Tuesday, February 25, 2020. Later that morning, at 10:00 a.m. Eastern...

at 08:05
Snap Kitchen, the healthy fresh-prepared meal brand, has expanded the national omnichannel reach of its nutritionally balanced, ready-to-eat meals with the introduction of free ground shipping across 38 states. For those who prefer to shop in-store,...



News published on 14 august 2019 at 14:42 and distributed by: