Le Lézard
Subjects: CHI, CSR

Dairy Queen's Miracle Treat Day makes miracles happen, one blizzard treat at a time


TORONTO, July 19, 2019 /CNW/ - On Thursday, August 8, Dairy Queen Canada's Miracle Treat Day will continue to make miracles happen for children in hospitals across Canada. For the 17th year running, participating Dairy Queen Canada locations will donate net proceeds, from all Blizzard Treats sold, to 12 Children's Miracle Network member hospitals nationwide.

On average, 35,000 children enter a Children's Miracle Network hospital each week. That's 5,000 per day or 62 per minute. To support these children and their families, Dairy Queen staff, volunteers and stakeholders come together to highlight Miracle Treat Day and help raise funds.

"As an extremely valued partner of Children's Miracle Network in Canada since 1984, Dairy Queen has contributed over $39 million to 12 children's hospitals across Canada, giving thousands of kids a better, brighter future," said Mark Hierlihy, President and CEO of Canada's Children's Hospital Foundations, the non-profit which runs Children's Miracle Network in Canada. "With every dollar raised on August 8th, Dairy Queen is making a personal impact in the lives of Canadian children and helping us achieve our ultimate vision ? if we change the health of children, we will change the health of Canada." 

"At Dairy Queen Canada we see our role as serving communities, whether that's providing families a place to make memories and enjoy a treat in the summer, or through our partnership with Children's Miracle Network," said Candida Ness, Senior Director of Marketing, Dairy Queen Canada. "We are so proud of our ability to support Miracle Treat Day and we're grateful for the tireless work that our franchisees do year-round to make this happen."

For more information about Miracle Treat Day, visit MiracleTreatDay.ca or follow along on social media with #MiracleTreatDay and at the following social handles:

Facebook - @DairyQueenCanada  @ChildrensMiracleNetworkCanada
Instagram - @DQCanada   @CMN_Canada  
Twitter - @DQCanada @CMNCanada  

About Dairy Queen Canada
Dairy Queen Canada Inc. (DQC) is a wholly owned entity of International Dairy Queen. DQC is part of the Berkshire Hathaway family, a company controlled by Warren Buffet. In Canada, DQC develops, licenses and services a system of more than 680 Dairy Queen® locations, most of which offer Orange Julius® beverages, in addition to over 26 Orange Julius® stores. Dairy Queen® locations feature signature products such as Blizzard® Treats, DQ® Cakes, Orange Julius® Premium Fruit Smoothies and Julius® Originals, along with soft serve, blended beverages, burgers, chicken in addition to hot desserts, sandwiches and snacks.

About Children's Miracle Network
Children's Miracle Network® raises funds for 170 children's hospitals, 12 of which are in Canada. These hospitals, in turn, use the money where it's needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children's Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.

About Canada's Children's Hospital Foundations
Canada's Children's Hospital Foundations (CCHF), established in 2017, is a not-for-profit organization that raises funds for a national network of hospital foundations as the largest single, non-government funder of child health in Canada. CCHF continues to receive generous support through donors within Children's Miracle Network® as well as contributions from additional companies and donors. Together we represent 13 of Canada's children's hospitals where the greatest challenges are tackled; our hospitals see the most critical cases. Your contribution helps your local children's hospital ensure that all sick and injured children have access to the very best care from coast to coast. 

SOURCE Dairy Queen Canada



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