The Specialist Works and Exact Media Launch Global Partnership to Introduce High Growth DTC Marketers to New Customer Acquisition Channels

LONDON and TORONTO, July 12, 2019 /PRNewswire-PRWeb/ -- Today, The Specialist Works, an independent media and marketing services agency, headquartered in London, and Exact Media Network Inc., creators of the Exact Connections (http://www.exactconnections.com) ecommerce inserts and sampling marketplace, are excited to officially announce their international partnership that will help marketers across the world unlock new customer acquisition channels.

As Facebook and Google continue to take a greater share of advertising budgets for high growth direct-to-consumer brands, marketers at these companies are continuing to look for new customer acquisition channels to diversify their marketing mix and unlock new customers in cost-efficient ways.

"With 15+ years' experience of helping clients like HelloFresh and eHarmony acquire new customers, placing billions of inserts across ecommerce packages in Europe and North America, I'm excited that this partnership with Exact Media will expand the inventory available to our clients to further grow their businesses in North America" says Martin Woolley, CEO of The Specialist Works.

The Specialist Works and Exact Media will now offer marketers access to a global network, allowing them to purchase both Exact Media's North American inventory of sampling and ecommerce insert programs, as well as the opportunity to diversify their marketing mix through The Specialist Works' range of above and below the line media channels, including audio, visual, print media and out of home.

"Partnering with The Specialist Works now allows us to offer our clients global reach, access to new marketing channels, and fully-managed client service option at no additional costs to our clients." says Daniel Rodic, Co-Founder & CEO of Exact. "In a world where marketers need better performing programs at lower costs, I'm excited this partnership with The Specialist Works will deliver that outcome to our clients going forward."

This partnership also offers Exact Media's clients the ability to purchase ecommerce insert programs in the UK as well as major markets in the EU, alongside accessing communications strategy and media planning and buying through The Specialist Works' dedicated planning and channel specialist teams.

The Specialist Works and Exact are excited to begin offering this joint-service today as marketers begin to plan their back-half budgets and lock programs for 2020.

-- About The Specialist Works --
The Specialist Works is an independent media and marketing services agency. We do the specialist work that unlocks more possibilities for growth-minded brands. With an evidence-based approach, we provide media planning and buying, data science, brand partnerships and content solutions.

The agency has grown every year since launch in 2003, employing 200 people with offices in the UK, Ireland, US and China. It has accrued awards such as The Sunday Times 100: Best Small Companies to Work for, Campaign's 50 Best Places to Work 2019: Top 5 Large Companies and The Drum's Media Agency of the Year.

-- About Exact Media Network Inc. --
Through their marketplace, Connections (http://www.exactconnections.com), Exact has helped companies like P&G, Unilever, HelloFresh, and Booking.com acquire customers by distributing samples or inserts to consumers in their homes using the excess space in eCommerce packages. Retailers like Walmart.com, KOHL's, Zulily, Lord & Taylor, Barnes & Noble College are just some of the near 100+ eCommerce and Retail programs listed on the Connections Marketplace.

Exact Media is backed by world-class investors including Tony Hsieh (CEO of Zappos) and it's Founders have been recognized as Finalists for the EY Entrepreneur of the Year Awards, Top 40 Under 40 by AdAge and Top 30 Under 30 by Forbes Magazine.

SOURCE Exact Media