Neoratm Records Double-Digit Growth
Buoyed by a bold recent rebrand to Neora (formerly Nerium International) and a customer-centric and retention business model, relationship marketer Neora has experienced a major surge in both new customers and product sales.
Neora's monthly sales for April 2019 were up 20% globally and 30% in the United States, as compared to year-end December sales.
Fueling the sales growth is an influx of new customers. Neora boasts an impressive ratio of 12 new customers to every 1 new Independent Brand Partner enrolled for 2019 in the U.S. and a ratio of 8 new customers to every 1 new Brand Partner globally. By investing in creating custom product formulations that provide value and results to customers, Neora has attracted more than 2 million customers over the past eight years.
Neora markets its products through its Brand Partners using a powerful e-commerce model that does not require Brand Partners to carry inventory. Instead, they simply refer people to their personalized website to order, and Neora ships the product directly to the customer.
"What was important to me in founding this company was that we create products that people want to buy and find value in, regardless of the distribution model," says Jeff Olson, Neora Founder and Chief Executive Officer. "We believe the landscape of direct sales is changing, and we have positioned ourselves to always be at the forefront of that change. This starts with a compensation plan that encourages and supports customer acquisition and retention."
Olson adds that several other factors have contributed to Neora's recent success. Neora recently debuted a new customer retention program that offers rewards to customers who continue ordering Neora products. This program has had a major impact.
The anti-aging industry leader also introduced two new breakthrough skincare products: Complexion Clearing Acne Treatment Pads and Invisi-Bloctm Sunscreen Gel, Broad Spectrum SPF 40. Both products represent new categories for the anti-aging leader, adding new customer segments to its already large base.
In addition, the company unveiled an innovative social selling system during its annual conference in April that empowers its Brand Partners to better promote its multifunctional, age-fighting products on social media. This "best practices" system helps Brand Partners better connect with others and grow their individual brand.
Says President Bo Short: "One of the true measures of long-term success in this industry is a company's ability to develop and maintain a customer base. In my 30 years in the direct selling industry I have never seen a company that invests more to create proprietary products that provide value and results, create a better model to grow and maintain a customer base, and provide leadership that has the vision to be an innovator in this space. Neora not only promotes the right kind of growth, it has created a culture that allows people to thrive."
About Neora
Based in Dallas, TX, Neora is a global relationship marketing leader that was founded in 2011, and has shattered industry sales records while developing a strong customer base in North America, Latin America, Europe and the Asia-Pacific. Neora is committed to helping its Independent Brand Partners and their customers look, feel and live better through a holistic lineup of skincare and wellness products, a flexible, forward-thinking business opportunity and a positive culture focused on personal development. For more information, please visit neora.com.
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