Le Lézard
Subject: Corporate Social Responsibility

Makers of SYLVANIA Light Bulbs and Be the Light Campaign Launch "Who Lights up Your World?" Contest

Every day, people make the world a brighter place for those around them in small and large ways. LEDVANCE, the makers of SYLVANIA general lighting in Canada, and the non-profit Be the Light Campaign are announcing the "Who Lights Up Your World?" Contest to find, recognize and reward those who give off positive energy, joy and light. Starting today through July 31, 2019, you can nominate a person who lights up your world and exemplifies what it means to "Be the Light" at www.sylvania.com/BeTheLight. Examples could include a friend, family member, co-worker, or anyone you know who exudes positivity, is always willing to help when needed, or is an inspirational role model.

"Be the Light is focused on the importance of hope. We believe that mental health is just as important as physical health, and that small moments of kindness can alter the course of someone's day. These can have a rippling effect that positively impacts more and more people over time," said Melissa Syler, founder of Be the Light Campaign. "Working with the makers of SYLVANIA general lighting, we invite the nation to be an agent of change. Be a part of something larger than yourself. Be the Light."

Out of the nominations, 25 people in Canada who best embody the "Be the Light" concept will receive a Thank You Gift that includes a $50 Gift Card and SYLVANIA LED lighting products. If your nominee is selected, you will receive a $10 Gift Card and SYLVANIA lighting products too. These selected stories of light-hearted people will be shared online with the hope they will ignite a movement toward positivity and help inspire others to Be the Light.

SYLVANIA LED light bulbs can last up to 22 years and save up to 85 percent on electricity. "SYLVANIA lighting products have been illuminating homes and businesses for over a century, providing light where you need it. It's heartwarming to know that people across Canada are also providing light when others need it through simple acts of kindness," said Wolfgang Mailaender, Head of Marketing for U.S. and Canada, LEDVANCE.

Bringing Light to Others
Billboard Artist to Watch Jessie Chris is a brand ambassador for the joint campaign between the makers of SYLVANIA light bulbs and Be the Light Campaign. Growing up in Massachusetts in the United States where being a country music fan wasn't popular in school, Jessie was constantly bullied by her peers. She didn't let that stop her from following her dreams of performing. Now she is a recognized country music artist, performing at concerts, walking red carpets and releasing music with other top musicians. "I feel it's important to me to Be the Light for others, like how my parents were for me when I was going through dark times," said Chris. "This is why I have traveled to over 100 elementary and middle schools to share my story of overcoming adversity to help students that are dealing with being bullied. That's also why I am so excited to be a part of this initiative to recognize those that spread light."

Calgary resident Mieka DiLouie, age 11, wrote her first novel at the age of 10, which her father helped her self-publish. Since then, she hosted a book signing at Owl's Nest Bookstore and recently shared what she'd learned with young writers from all over the city at the annual Calgary Young Writers Conference. All profits were donated to Inn from the Cold, an organization that helps families in need. "The best part of seeing my book published was inspiring other kids, just as I was inspired, and knowing my hard work is helping people in need," DiLouie said. "Getting is good but giving is even better."

Robert LaRonde is co-creator of Rewatchability, a weekly Toronto-based movie and pop-culture podcast that revisits the films of our youths to see what they have to offer today. Started independently in 2011, Rewatchability became part of the entertainmentOne Podcast Network in 2017 and has been featured on the AVClub's Podmass, CBC's Podcast Playlist, Paste Magazine and the Hot Docs Podcast Festival.

"When we started recording Rewatchability in our dining rooms, before podcasting was really a big thing, it was a great way to regularly get together as friends and have fun talking about our favorite movies from childhood. We were optimistic that some people would find and enjoy our silly little discussions, but we never predicted the profound and meaningful ways our listeners would become part of our lives, and us part of theirs," said LaRonde.

"One example is how we received a request from someone asking us to record a special episode they could gift their partner for Christmas to thank them for being especially supportive and selfless during their cancer diagnosis," LaRonde continued. "It absolutely blew our minds that somebody would consider what we do valuable enough to give as a gift, especially one intended to show such deep appreciation. We felt so honoured to be part of that couple's holiday. Helping out even in such small way reinforced to me what Rewatchability has always been about; bringing people together through our mutual love and experience of movies. Though the process of creating a show every week can be a lot of hard work, the appreciation our listeners show us brings a lot of light to my world, and I feel very privileged to be able to shine it back on others."

Be the Light Campaign is a 501c3 non-profit organization that focuses on the importance of hope. From simple, random acts of kindness towards the homeless, to hosting community events, the mission of Be the Light Campaign is to spread hope and compassion to all.

Be the Light Campaign was created from founder Melissa Syler's personal journey with depression and anxiety. Through this hardship she realized the importance of having a strong support system. Be the Light Campaign strives to be a positive support system for those in need. Since its start in 2015, BTLC volunteers have written over 1,200 hand written letters of encouragement; collected coats, blankets, personal items, writing tablets and pens to fill over 300 bags for their "Hope for the Homeless" events across the country; and placed Be The Light Campaign stickers on five continents. They are continually adding programs to spread light to more people.

For more information, please visit bethelightcampaign.org.

With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world's leading general lighting providers for professional users and end consumers. In North America, LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. In fiscal year 2017, LEDVANCE achieved a turnover of around 1.9 billion Euro. The SYLVANIA brand leadership is a result of over 100 years of lighting experience and paves the way for future success. Further information can be found at www.sylvania.com.

LEDVANCE and SYLVANIA are registered trademarks.
All other trademarks are those of their respective owners.

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