The yoga accessories market will register a CAGR of almost 7% by 2023.
Innovation plays a vital role in the global yoga accessories market not
only because it helps to differentiate the products of one market player
from that of another, but also because it improves the performance of
users.
Many vendors have started offering innovative yoga accessories such as
mats in various colors, patterns, and designs. The vendors offer yoga
mats that are developed from natural jute and rubber.
Consumers are willing to invest heavily in these premium products due to
factors like superior quality and durability. The launch of such
innovative and premium products is expected to help vendors widen their
profit margins and gain a competitive edge during the forecast period.
Growing number of yoga practitioners
The increase in the number of yoga practitioners across the world is
driving the market for yoga accessories. Yoga is gaining popularity as a
form of fitness activity, especially in North America. The increasing
awareness of yoga and a subsequent rise in the number of people
practicing it in most parts of the world will directly influence the
sales of yoga products, including accessories.
Fluctuating raw material prices
In recent times, key manufacturers such as lululemon athletica are
experiencing fluctuations in their profit margins due to the fluctuating
prices of raw materials. Additionally, due to the non-availability of
good quality polyester fibers, their prices are also rising.
Subsequently, such volatility is resulting in high prices of yoga
accessories made using these raw materials.
Competitive Landscape
The yoga accessories market appears to be fragmented with the presence
of several vendors. This market research report will help clients
identify new growth opportunities and design unique growth strategies by
providing a comprehensive analysis of the market's competitive landscape
and offering information on the products offered by companies.
Key Players
Barefoot Yoga Co.
JadeYoga
Lululemon Athletica
Manduka
Sequential Brands Group Inc.
Topics Covered
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2018
Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
Comparison by distribution channel
Offline - Market size and forecast 2018-2023
Online - Market size and forecast 2018-2023
Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY PRODUCT
Comparison by product
Yoga mats - Market size and forecast 2018-2023
Yoga straps - Market size and forecast 2018-2023
Yoga blocks - Market size and forecast 2018-2023
Others - Market size and forecast 2018-2023
Market opportunity by product
PART 09: GEOGRAPHIC LANDSCAPE
Geographic comparison
North America - Market size and forecast 2018-2023
Europe - Market size and forecast 2018-2023
APAC - Market size and forecast 2018-2023
South America - Market size and forecast 2018-2023
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