Le Lézard
Subject: CHI

Iconic Brands That Represent An Entire Category Of Products

GOLDEN, Colo., Jan. 15, 2019 /PRNewswire/ -- Throughout history, many popular brands have been culturized to represent an entire product category. How do brands get here? Legacy brands like these have a lot in common ? they are the pioneers that often invent a category and become iconic household names. They are trusted and beloved.  Word-of-mouth magic, timing and quality propel these brands to category leadership. 

Celebrating 30 Years: Boppy® Feeding and Infant Support Pillow in Sketch Slate

For many of these popular brands, they have been at it for a long time and have decades of accumulated goodwill.  For example: Chapstick® lip balm (139 years old), Kleenex® Brand tissues (95 years old), Popsicle® ice pops (114 years old), Thermos® insulated containers (115 years old); Band-Aid® Brand bandages (99 years old), Jacuzzi® Brand hot tubs (104 years old), Scotch® tape (89 years old) and Q-tips® cotton swabs (96 years old).

But there is a relatively young brand who has joined this prestigious list: the Boppy® Brand. At only 30 years old, the Boppy® Brand, maker of the beloved baby shower gift, the Boppy® Feeding and Infant Support Pillow, has muscled its way into the hearts of new parents. The Boppy Company invented the nursing pillow category with the iconic and beloved Boppy® Pillow and now symbolizes the nursing pillow product category. This achievement shows the power and great love for this young brand. Created out of small beginnings by mom-inventor Susan Brown in 1989, the Boppy Pillow has become a staple in today's nurseries with a cultural significance passed along from mom to mom.

"To be recognized among these historic brands is a huge compliment," says Nancy Bartley, CEO, The Boppy Company.  "Our company history is rooted in supporting moms through love, passion and quality products.  It's a bit mind-blowing that the Boppy Pillow has achieved a sort of celebrity status.  It keeps the pressure on our team to continue to make great products for moms, dads and babies."

The Boppy Pillow has provided comfortable support to moms and babies, significantly shaping the way babies, moms and dads experience feeding time. Its versatile design provides support for mom and baby during feeding, propping, tummy time and learning to sit ? making it a must-have product throughout baby's first year. With removable slipcovers, the Miracle Middletm stretch panel and every stitch crafted with care, the Boppy Pillow has been perfected with the highest quality standards.

Boppy Pillows and other Boppy® Products are available at Target, buybuyBABY, Amazon, boppy.com and other retailers. For more information, please visit https://www.boppy.com/.

About The Boppy Company
Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies.  It all started with the original, iconic Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy's brand essences ? beloved, bonding, comfort, fashion, safe, simple and versatile ? remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind® throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.  


The Boppy Company Logo (PRNewsfoto/The Boppy Company)

SOURCE The Boppy Company

News published on 15 january 2019 at 07:00 and distributed by: