siggi's Proudly Announces Nielsen's Top 25 Breakthrough Innovations Award Win
NEW YORK, Nov. 14, 2018 /PRNewswire/ -- siggi's, maker of Icelandic yogurt with simple ingredients and not a lot of sugar, is proud to share that the company is among this year's Nielsen's Top 25 Breakthrough Innovations winners. Nielsen's Top 25 Breakthrough Award winners include a select group of brands and products that truly stood out this year, delivering impact and success with consumers through innovative measure.
"It's humbling to be recognized as one of Nielsen's Top 25 Breakthrough Innovations," said Siggi Hilmarsson, founder of siggi's. "When I started the company, my mission was pretty simple -- to bring a high quality, lower sugar yogurt to the U.S. I never imagined how much our brand promise would resonate with people. All of us at siggi's are very proud of this award and we will continue to work hard to deliver 'simple ingredients, not a lot of sugar yogurt' to our consumers."
From the very beginning, siggi's set out to be a category disruptor by offering a yogurt that fulfilled the brand's unwavering promise of great tasting products, made with simple ingredients and not a lot of sugar. Just this year alone, siggi's launched two new consumer-forward product lines. siggi's No Added Sugar skyr was launched to address the growing number of consumers who are actively trying to reduce their sugar intake. The brand then followed with the launch of SIMPLE SIDEStm, a whole-milk skyr with simple, no added sugar add-ins to offer a more positive nutritional profile amidst the traditionally sugar-filled yogurt + mix-ins segment.
"We are honored to be selected as a winner of Nielsen's Top 25 Breakthrough Innovations this year," said Heidi Krauss, CMO of siggi's. "Bringing to market products that satisfy consumers' needs for simpler, lower sugar yogurt is something that siggi's takes pride in and we are so appreciative to be recognized by Nielsen this year. We're looking forward to another year of exciting growth for the company."
In 2018, close to 3,500 consumer products were reviewed and only 25 were chosen for this year's list. This class of winners reflects a wide range of successful brands that broke through the clutter of today's crowded product marketplace, allowing them to utilize innovation as a means to fulfill consumer demand and desire. This year's list is comprised of brands and products that reflect a number of strong and distinct qualities deserving of recognition, including but not limited to: category distinction, consumer appeal, longevity and mass potential.
To learn more about Nielsen's Top 25 Breakthrough Innovations Award and the number of qualifying factors built into the selection, please visit www.nielsen.com/us/en/press-room.html. Additionally, to find out more about siggi's, please visit www.siggi's.com.
About Nielsen
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
About siggi's
siggi's dairy began in 2004 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the U.S. were much too sweet and artificial tasting for his liking. His mother sent him a recipe, and with that, he began making skyr in his small New York City kitchen. Today, siggi's dairy makes rather delicious yogurt products with simple ingredients and not a lot of sugar. True to Icelandic tradition, siggi's products do not contain any artificial preservatives, sweeteners, flavors or colors, and they are made with milk from family farms that do not use growth hormones such as rBST. For more information about siggi's Icelandic strained yogurts and to find store locations, visit www.siggis.com.
SOURCE siggi's
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