Le Lézard
Classified in: Business
Subjects: PDT, EGV

"Olive Oil World Tour" Arrives to Japan With Olive Oils from Spain and the European Union

TOKYO, September 14, 2018 /PRNewswire/ --

Japan is the first Asian consumer of olive oils, which imports mainly from Spain

At a press conference held in Tokyo, Olive Oils from Spain has presented to the Japanese market, the new olive oil promotion program, co-financed by the European Union.

     (Logo: https://mma.prnewswire.com/media/743238/Olive_Oil_World_Tour_Logo.jpg )

     (Photo: https://mma.prnewswire.com/media/743240/Olive_Oil_Japan.jpg )

Teresa Pérez, manager of Olive Oils from Spain, has presented this ambitious promotional initiative during which she has counted on the participation of the well-known influencer Maomi Yukki, an expert in gourmet issues.

The campaign will be deployed in airports, train stations and shopping centers. Olive Oil World Tour will install an innovative space in which the public will be able to discover everything around Olive Oils and where the information will coexist with a complete sensory experience: the Olive Oil Lounge.

Throughout its three years of life, the Olive Oil World Tour will develop various performances with the aim of getting its target to become fans of Olive Oils. Thus, the image and campaign messages will be included in the information media of the leading airlines of the Asian continent.

In addition, a digital campaign that includes programmatic, geofencing and paid social - a multi-channel online strategy that introduces Olive Oils in travellers' mobile phones. The website and Facebook make it possible for olive oil culture to be accessible from any terminal.

This initiative is part of a global promotion strategy with actions in Europe and the United States. Campaigns under the motto "Let's Make a Tastier World" will invite consumers to discover the benefits of Olive Oils.

Teresa Pérez highlighted the collaboration with the European Union: "It is the first time that a program of this scale has been launched, that will allow us to transmit the benefits of Olive Oil throughout the world, getting closer to the travellers of the 21st century."

Japan imported around 55,000 tons of olive oils in 2017, which makes this country the first consumer in Asia. 97% of these came from the European Union. It stands out, on the rest, that Spain exported about 60% of the Olive Oils consumed in Japan.


Viviana Millán Urquijo

Antonio Martinez

These press releases may also interest you

at 12:50
Fresh Del Monte Produce Inc. today announced that it has corrected the Company's fourth quarter 2018 avocado financial performance. The information replaces the avocado financial performance contained in the Company's...

at 12:48
Over 200 million Americans are expected to be impacted by widespread snow, sleet and freezing rain as Winter Storm Petra moves east across the country this week. Travel insurance comparison site, Squaremouth, explains coverage options for travelers...

at 12:48
Corlex Capital, LLC, an independent financial sponsor focused on control and minority equity investments in the lower middle market, today announced the addition of John Francis to its existing core of five veteran restaurant and franchise operations...

at 12:45
Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement, customize and integrate innovative and effective financial and business systems.  As the SugarCRM Global Partner...

at 12:41
Trading resumes in: Company: Bexar Ventures Inc. CSE Symbol: BXV Resumption (ET): 13 :15 IIROC can make a decision to impose a temporary suspension (halt) of trading in a security of a publicly-listed company. Trading halts are implemented to ensure...

at 12:38
It's the greatest Swedish import to America since the meatball. Europe's best and most popular brand of frozen foods is coming to America, thanks to a new partnership with Ocean Beauty Seafoods. Ocean Beauty Seafoods LLC...

News published on 13 september 2018 at 19:30 and distributed by: