Cinco, Canada's sponsorship & experiential agency and China's BeiAo Grand Cultural and Sports Event Company announce an official partnership aiming to create experiences for the Chinese market

BEIJING and MONTREAL, Jan. 24, 2018 /PRNewswire/ - China's largest state-owned culture & sports events organization, BeiAo Grand Cultural and Sports Event Company (BeiAo Grand Event) and Canadian agency Cinco, experts in sponsorship and experiential marketing, are announcing an official partnership. BeiAo Grand Event, a well respected and highly successful key player in China's events industry, has turned to Cinco's technology and innovation unit CincoLab to collaborate in improving how the Chinese public interacts with brands and how sponsors engage with consumers; all through the use of cutting-edge technologies.

With the goal of showcasing and promoting Canadian creativity and innovation in the Chinese market, Quebec Premier Philippe Couillard, Canadian ambassador John McCallum as well as multiple Canadian and Chinese government dignitaries were present at the official signing ceremony, held at the Bird's Nest, Beijing's National Olympic Stadium on January 23rd, 2018.

In addition to offering Canada's growing technology and innovation industry the opportunity to gain significant exposure in China, this new partnership is expected to have important economic and commercial benefits. In 2018, Cinco plans to invest more than $1.2 million into CincoLab in order to further improve its offer both locally and in the Asian market. Over the next 3 years, Cinco and BeiAo Grand Event anticipate to launch many new projects in the Chinese market for both major brands and Chinese government entities. Through this partnership, CincoLab aims to become a hub for North American technology and innovation companies who also wish to showcase their expertise in the Asian market.

"As CincoLab embarks on this new journey to create innovative and unique experiences for Chinese consumers, we proudly join forces with BeiAo Grand Cultural and Sports Event Company - whom we believe to be the perfect partner to allow us to achieve this goal. Their contribution to the cultural and sports events industry in China is undeniable and we are honoured to collaborate with a company with such stature and achievements."
- Nicolas Marullo, President & CEO of Cinco

SOURCE Cinco