E3 Spark Plugs Extends Official Partnership With NHRA

GLENDORA, Calif., Dec. 7, 2017 /PRNewswire-iReach/ -- NHRA announced today that E3 Spark Plugs, manufacturer of DiamondFIRE spark plugs and performance ignition products, has renewed their sponsorship agreement with NHRA which includes their latest decision to sponsor NHRA's Pro Mod series. As part of this multi-year agreement, E3 Spark Plugs is designated as the "Official Ignition Products of NHRA."

E3 Spark Plugs has been involved with NHRA racing across all platforms and recently became the title sponsor for the E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. This 12-event series is growing rapidly both in participation and fanbase. The sponsorship renewal will continue to provide E3 with opportunities to incorporate its official logo in advertising, promotions, point-of-purchase materials, and on packaging for each designated product. On site, E3 will enjoy presence at all 24 NHRA Mello Yello Drag Racing Series events including signage, inflatables and advertising through NHRA's multimedia outlets, as well as commercial inventory in NHRA's FOX Sports broadcasts.

"We value the continued support of E3 Spark Plugs and their dedication to NHRA drag racing," said Brad Gerber, vice president and chief development officer at NHRA. "They have been an integral partner and are excited to start a new season with them."  

"E3 has enjoyed a long-standing relationship with the NHRA and with the recent successes of the past two seasons, drag racing is enjoying a renaissance so it made perfect sense to take this opportunity to extend our status as the Official Ignition Products of the NHRA," said Rob Fisher, E3's vice president of motorsports. "This extension coupled with our new position as the title sponsor of the Pro Mod division series demonstrates our commitment to NHRA, its racers and its fans."

NHRA's 2018 Mello Yello Drag Racing Series kicks off in February in Pomona, Calif. For a complete schedule of events, please visit www.nhra.com.  

About E3 Spark Plugs
E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance.  As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application.  In 2016, E3 expanded the company's product line to include distributors, spark plug wires, coils and 02 sensors under the company's DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3's commitment to the automotive high performance and racing industry. For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.

About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series, and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.

CONTACT: NHRA Communications (626) 914-4761
[email protected]

Media Contact: Scott Smith, National Hot Rod Association, 317-281-5049, [email protected]

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SOURCE National Hot Rod Association