Travel, Tours, Destination & Attraction Companies are Budgeting AR & VR for 2018

SAN FRANCISCO, CA--(Marketwired - June 23, 2017) - In a recent Bloomberg News story about the future of Apple, Tim Cook had this to say about augmented reality: "I think it is profound. I am so excited about it, I just want to yell out and scream." Tours.com couldn't agree more.

For the last year, Tours.com has been publishing the first and only AR/VR newsletter for the travel industry, "World of VRTourism News." They have been documenting the rise in use of these new technologies for marketing and selling travel. "Although gaming was the first adopter of VR, we saw the enormous potential for travel early on," says Maria Polk, CEO Tours.com. "The newsletter is designed to bring the industry information that will help them understand what's happening in VR and AR that is and will be, deeply affecting the way travel is researched, bought and experienced."

That potential has become reality as each month new companies are showcased in VR Tourism News on how VR and AR are integrated into the tourism marketing strategies. Recent past stories included a tiny 360-degree camera that makes any tour operator a filmmaker, VR travel sites allowing you to book while you are in the VR experience, airlines distributing VR headsets to help passengers on long flights, thrilling roller coaster rides that become more heart stopping with the addition of VR headsets, airports using VR for navigation plus the rise of the VR mania for entertainment and travel research in China, are only a few examples. "While it's been fascinating to watch the growth of the technology across all segments of the travel experience, what's more exciting is that this is only the beginning," says Deborah Reinow, Executive Editor.

Parent company Tours.com will be unveiling their newly revamped site next month which will deepen the information that prospective travelers can get about tour options with the inclusion of VR content.

About us: Tours.com is the parent company of two well established tourism websites and 2 trade newsletters. Tours.com, The only Worldwide Directory of Tours and Vacations. Sightseeing.com is the resource for local sightseeing and attractions around the world. Trade newsletters include: VR Tourism News - The 1^st VR Newsletter Exclusively for the Travel Industry and Travel-Intel, a bi-weekly compendium for retail agents with a circulation of 103,000+ to North American Travel Agent. Tours.com celebrated its 20th anniversary in 2015

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