Badger & Winters To Join Plan A

NEW YORK, Dec. 3, 2018 /PRNewswire/ -- MT Carney and Andrew Essex announced today the expansion of Plan A, a creative federation built for the unique needs of the modern marketing era, with the addition of Badger & Winters, the award-winning advertising, branding, and design agency founded by Madonna Badger and Jim Winters.

Badger & Winters is the industry leader in creating work that is empowering for women. B&W has worked with such iconic brands as Cover Girl, LVMH, Chanel, Clairol, PepsiCo, and Godiva. In 2016, B&W launched #WomenNotObjects, which galvanized the industry around the need for an equal portrayal of women in advertising.

"Our goal is to continue to be an agent of change in everything we create. Plan A gives us more freedom and two amazing partners to create stronger and smarter work," said Madonna Badger, Badger & Winters CCO. "Plan A is the way of the future."

"Badgers & Winters are that rare combination of creative excellence and deeply-held mission. It has long been an ambition of mine to work with them," said Plan A Co-CEO MT Carney.

The addition of B&W builds on the Plan A portfolio of best-in-class creative and strategic firms, including Untitled Worldwide, Van's General Store, Twin Studio and Beekman Social.

Plan A launched in June 2018 with an extensive roster of strategic investor/senior advisors, including CAA founder Michael Ovitz and MediaLink CEO Michael Kassan. New clients now include Zappos, JCPenny, LG, Origins, and Liberty Lending. The founders will be announcing additional partner agencies and new clients shortly.

"The Plan A model seems to have quickly captured clients' imagination," said Plan A Co-CEO Andrew Essex. "Modern brands want ideas not overhead. Badger & Winters are all about big ideas, and we're delighted to add their unique talents to our rapidly-growing federation."

"We have always admired the trailblazing careers of MT and Andrew" added Badger & Winters President Jim Winters, "When we learned of the new business model they've constructed in Plan A, we immediately believed this was the modern solution for forward thinking marketers, and a great way for us to bring our purpose-driven work to a broader spectrum of brands."

About Plan A
Plan A is a new creative federation built for the unique needs of the modern marketing era. Plan A joins together the following best-in-class independent firms including Untitled Worldwide, Van's General Store, Twin Studio, and Beekman Social, and will specialize in creative excellence, compelling experiences and unrivaled influence. [email protected] 

About Badger & Winters
Badger & Winters is an advertising, branding, and design agency specializing in building brand love with women. For over twenty years, the agency has worked with iconic brands like P&G, OLAY, HP, Met Life, LVHM, Beam Suntory, Pepsico, Godiva, Dick's Sporting Goods, and JCPenney, among others. The agency has developed powerful work, connecting women to brands in over forty-five countries and in twenty-seven languages. In 2016, our agency announced we would no longer create imagery that objectifies women through our #WomenNotObjects campaign. Since then, The Cannes Lions has added objectification of women as a part of the jury packet "that hurts all of us."

About Untitled Worldwide
Untitled Worldwide is an award-winning marketing and communications agency that offers bespoke solutions rooted in strategic thinking. We grow businesses and builds brands using creative, often unconventional solutions, always in partnership with our clients and with a mind toward meaningfully growing businesses. Recent clients include GAP, Glossier, LG, Oscar Health Insurance and Game of War.

About Van's General Store
Van's General Store is a modern advertising agency that specializes in multi-faceted brand and marketing solutions. Opened in 2012 by actor/director Liev Schreiber and artist/adman Scott Carlson, VGS is rooted in distinguished marketing that often amalgamates with groundbreaking entertainment. From 360° advertising campaigns to art shows, product design, branding to short films, VGS hones immersive storytelling experiences for the likes of Cadillac, PepsiCo, Chevrolet, Vespa and more.

About Twin Studio 
The Twin Studio team are a London-based agency delivering engaging content for fashion and art-driven brands. Our expertise spans editorial, strategy, art direction, moving image, copywriting, design, styling, content and curation, artistic consultancy and publishing. We create strategically-led advertising campaigns, online destinations, editorial content, and innovative digital experiences to drive consumer engagement and awareness.

About Beekman Social
Helmed by former Vanity Fair Head of Social, Jeffrey Tousey, Beekman Social specializes in creating social-first and platform-specific content that is optimized for maximum engagement. We have assembled an exclusive group of premier social media experts to deliver exceptional content and invaluable results.

SOURCE Plan A