Rakuten Viber, Vivoom and Dugout Partner to Dramatically Increase FC Barcelona's Digital Fan Engagement

BARCELONA, Spain, October 31, 2018 /PRNewswire/ --

Viber, one of the world's most popular messaging apps, Vivoom, the market's most advanced Consumer Activation Platform, and Dugout, the innovative online football media business, today launched a new partnership to dramatically transform Barcelona fans' tour experience at the historic Camp Nou.

In conjunction with Dugout, Viber is integrating Vivoom into its FC Barcelona chatbot, to enable visitors to Camp Nou to create and share unique end-to-end video experiences that place them amid the dream of signing a professional contract with Barça.

Fans will use Viber's app to video themselves in a press conference with the media, as well as running out of the storied tunnel for the first time to receive the adulation of the fans. Specially designed filters will make the video content of the average fan seem as authentic as the media coverage of major signings like Suarez or Coutinho. Fans can then easily share the videos across their social channels.  Vivoom also provides a platform for Viber and FC Barcelona to review, moderate and curate content. They can also obtain performance analytics, and distribute the videos to their own specific destinations.  

"Brands today are constantly seeking new ways of strengthening the relationship and engagement among their fans," said Djamel Agaoua, CEO of Viber. "This partnership is a perfect example of how brands can leverage technology to deepen their interactions with their audiences. With this powerful combination, we can deliver inspiring user experiences for businesses around the globe."

The integration is part of a wider reinvention of the museum and tour experience, with a range of exclusive interactive experiences built into Viber's FC Barcelona community, including creating a mock contract for signature, receiving a welcome from coach Ernesto Valverde and the players, and taking part in the "wall ball" skills challenge, enabling fans to be ranked against the Barça squad. Dugout already shares exclusive behind-the-scenes content from top clubs and players to millions of fans worldwide, and is part owned by FC Barcelona.

"For Vivoom, the partnership with Viber is a natural extension of the impact our platform is delivering to brands across the globe, as we have already seen with the upcoming FC Barcelona activation," said Katherine Hays, CEO of Vivoom. "The combination of Viber's reach, popularity and high level of security and Vivoom's unique Consumer Activation technology and User-Generated Advertising platform open a myriad of possibilities for our companies, allowing each organisation to play to its strength while helping brands deepen their touch-points with their consumers in a way that delivers value versus detracts from the consumer experience."  

Matthew Baxter, President, Dugout added: "This ground-breaking partnership will allow FC Barcelona's fans across the world unprecedented access to the club. It will allow them to experience what it feels like to be the club's next big signing and we are delighted to have devised the strategy behind this partnership and  to have created some exclusive and unique content. This first of its kind collaboration with Vivoom, Viber and FC Barcelona really will bring fans closer to the club they love both at the stadium and around the world."

About Rakuten Viber 

At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.

Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.

Join Viber today and enjoy the world's best communication experience.

For more information please visit https://www.viber.com/ or @Viber

About FC Barcelona 

FC Barcelona was founded 118 years ago in 1899, and is unique in many ways. The club is owned by its more than 145,000 members and can boast of being the most successful club in Europe over the last years. Since season 2004/05 they have won four of the Club's five Champions League titles and nine of their 25 domestic league titles. Due to its very special personality, 'Barça' is recognized as being 'more than a club'. The team's distinctive style of play is projected around the world by the best players and coaches of their time in combination with club's famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and teamwork, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 315 million fans and made FC Barcelona a world leader on social media.

About Vivoom 

Founded in 2014, Vivoom has built the industry's leading User-Generated Advertising platform, allowing brands to turn their prospects and customers into a network of authentic influencers. The technology allows users to capture content, upload it to the cloud and then stream it with a branded filter, which can then be easily shared across social media.  Brands use Vivoom to develop and distribute User Generated Content throughout the entire funnel - from awareness to loyalty - delivering the targeting and scale they need without handing over the 1:1 relationship with consumers to third-parties and without compromising on customer privacy and brand safety. For more information, please visit www.vivoom.co or follow us on Twitter @vivoom.

Media Contact:
Rachel Glaser
GK for Vivoom
[email protected]
+972-54-250-9439

SOURCE Vivoom