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Subject: PDT

EasyVista Launches the First Worldwide Web Series Showcasing IT Consumerization



NEW YORK, July 2, 2015 /PRNewswire/ -- EasyVista Inc. (www.easyvista.com), a global leader in consumerized service management, today announced the release of its IT Heroes Saga campaign. EasyVista's first creative web movie series shows how everyday workplace challenges can be solved through digital transformation solutions.

"We are excited about the launch of this unique series which gives viewers very real scenarios to show how we are helping our customer CIOs today to transform from CIO to Chief Service Providers. Through this transformation, IT becomes the hero," said EasyVista CEO Sylvain Gauthier. "These movies do a great job of showing very practically how IT can regain control and succeed at a time when the IT landscape and workforce demands have shifted dramatically."

The IT Heroes Saga is a series of quality movies with real scripts and actors and top movie producers. It features employees from the fictional company, IHC Inc., and shows how service consumerization can easily resolve the company's daily problems and improve productivity. The series was inspired by EasyVista's actual customer scenarios and shows how the CIO transforms to a provider of automated services for his entire workforce, even branding these IT services as a BusinessForce offering to serve his employees. Through these "day in a life" scenarios, each episode shows how services enable employees to be more efficient working with the devices and applications of their choice in an automated self-service fashion while increasing efficiency company-wide. The first series of five episodes give the perspective of nine users and emphasizes the functional aspects of the IT solutions.

"IT managers are realizing the demand for IT consumerization from their users," continued Gauthier. "Employees expect the same consumer-friendly technology and response rates in their professional lives that they have come to enjoy in their personal lives. And the CIOs who meet this challenge are harnessing today's technologies to deliver services. We created the IT Heroes concept to educate the market on the IT consumerization movement and to celebrate our customers who are heroes in transforming their organizations."

The IT Heroes Saga is produced by the ChoYou Agency and brought to life by the professional movie maker Vincent Tulli (winner of 2 French Cesar awards and the 2000 Golden Award for the Messenger - Luc Besson). The series is geared towards a global audience with storylines in the U.S., Europe and Asia. The format of each episode is short but paced to show the dynamics of consumerization.

"We are excited to have collaborated with EasyVista on this innovative video series," said ChoYou's CEO Frederic Ktorza. "Through our experience of making hundreds of movies for high-tech vendors, we intended to avoid the typical corporate video and instead created something truly ground-breaking with EasyVista that is consistent with their forward-thinking innovations.

Two episodes of the IT Heroes Saga have been released and subsequent episodes will be released in the coming weeks. The episodes are available at http://www.itheroessaga.com/.

Register now to attend the IT Heroes Webcast Series ? Episode 1.  See the episode with the live demonstration showing how the real-life solution is built and delivered in just minutes. 

Also available from EasyVista is the IT Hero site and newsletter at http://it-hero-news.com/.

About EasyVista
EasyVista Inc., a global leader in consumerized Service Management for the mid to large-sized enterprise, has more than 25 years of experience as a pure player in the service management space. EasyVista designs and develops innovative Enterprise Apps Store solutions, empowering organizations with the technology to deliver a wide range of IT & non-IT services to their employees, suppliers or customers with the same ease of use as a consumer Apps Store (Apple, Google, etc.) The company has a direct presence around the world with offices in the US, Canada, France, Germany, UK, Italy, Spain and Portugal. EasyVista is quoted on NYSE Alternext exchange. For more information, visit: www.easyvista.com.

SOURCE EasyVista Inc.


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