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MONTRÉAL, June 11, 2015 /CNW Telbec/ - Astral Out of Home, a division of Bell Media, today announced that it has been awarded the advertising contract for Vancouver International Airport (YVR), which sees 19 million in passenger traffic annually. This new deal adds to previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports, as well as recent agreements under which Astral Out of Home will serve the Halifax Stanfield International Airport.
"This agreement marks an important milestone in our national development strategy," said Luc Quétel, President, Astral Out of Home. "Vancouver represents a highly strategic market with great potential for business opportunities. YVR is the main gateway to Asia from North America, and therefore a choice venue for advertisers looking to reach a privileged clientele."
The eight-year contract will take effect on July 1, 2015, and brings Astral Out of Home's reach in key international airports across Canada to nearly 40 million passengers annually. Astral Out of Home's primary YVR mandate is to enhance and modernize the advertising offering, by developing new and unique products in relation to the visual signature of the airport, with a blend of impact, flexibility, and elegance. These innovative products combine static and digital displays, demonstrating Astral Out of Home's know-how and expertise. Advertising sales and customer service will be managed through Astral Out of Home's Vancouver office, which already manages out-of-home sales in the region.
"Vancouver Airport Authority has selected our proposal in part due to the quality of our digital offering and our expertise in design and integration," said Benjamin Mathieu, Astral Out of Home's Director, Business Development, Transportation, and Technologies. "Thanks to the quality of the experience offered to its customers, Vancouver International Airport has been ranked the #1 airport in North America for the past six years, according to the Skytrax ranking. It was therefore essential to preserve the specific architectural harmony of the airport by developing customized display structures, so that they are perfectly integrated with the airport's layout while creating added value to the customer experience."
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About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with over 10,500 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country's the most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
About Vancouver Airport Authority
Vancouver Airport Authority is a community-based, not-for-profit organization that manages Vancouver International Airport (YVR). Canada's second-busiest airport, YVR served more than 19 million passengers in 2014. Fifty-three airlines serve YVR, connecting people and businesses to more than 110 non-stop destinations worldwide. YVR was voted Best Airport in North America for the sixth consecutive year, and Best Airport in the World for its size category of 10-20 million passengers, in the 2015 Skytrax World Airport Awards. Vancouver Airport Authority is a dedicated community partner and in 2014 donated more than $900,000 to local organizations. We are committed to creating an airport that British Columbia can be proud of: a premier global gateway, local economic generator and community contributor. For more information, please visit www.yvr.ca.
SOURCE Astral Out-of-Home
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