Walmart Grocery Shopper Report: Insights on Demographics, Motivations, and Competitive Strategies - ResearchAndMarkets.com

The "Walmart Grocery Shopper: Consumer Insights and Competitive Strategies" report has been added to ResearchAndMarkets.com's offering.

This report delves into consumer insights of Walmart shoppers, focusing on demographics, perceptions, motivations, and behaviors related to dietary and shopping choices. It also explores the current retail grocery market landscape, Walmart's sales trends, as well as competitive strategies.

The report covers Walmart's US sales trends and e-commerce performance from fiscal years 2019 to 2024, and provides estimates of Walmart's US grocery market share from 2021 to 2024. It analyzes the reasons behind and implications of shifts in consumer perceptions and behaviors, highlighting future market opportunities.

Included are numerous tables with numerical survey data on consumer demographics and psychographics, as well as various marketing photographs. The report offers an in-depth look at historical trends impacting the food and beverage market.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

• Inflation Drives Consumers to Walmart: A Value-Oriented Advantage
• Walmart's Competitive Strategies for Growth
• Key Consumer Demographics
• Scope

CHAPTER 2: RECENT HISTORICAL TRENDS HIGHLIGHTS

• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
  • Rising Prices Impact Consumer Behavior
  • Cutting Back on Household Expenses
  • Private Labels Are More Desirable as Prices Rise
  • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
  • Consumers Find Price More Important for Food Purchase Decisions in 2024
• SNACKING AND HEALTHY EATING HABITS
  • Snacking Trends Are Important to Retail Grocery Sales Trends in 2022
  • Changes to Snacking Habits in 2023
• ONLINE GROCERY SHOPPING AND CONVENIENCE FOOD OPTIONS
  • The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
  • Use of Meal Kit Delivery Services in 2021 and 2022
  • Frequency of Grocery Shopping in 2023: In-Person vs. Online
  • Use of Food Carryout and Delivery Methods in the Last 12 Months
  • Frequency of Food Carryout and Delivery Habits in the Last 3 Months
  • Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
  • Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
• WORK HABITS
  • Food Trends in the Context of Changes to Work
  • Changes to Work Patterns Continued in 2022
  • Working from Home in 2023
  • Work from Home Ability and Frequency
  • Working at a Co-Working Space or Working from Home
  • Work Habits in 2024
  • Typical Work Weeks
  • Typical Work Arrangements
• PERSONAL FEELINGS OF WELLBEING
  • Reporting Negative Mental States in 2023
  • Continuing Mental and Physical Health Effects in 2024

CHAPTER 3: OVERVIEW AND GROCERY MARKET TRENDS HIGHLIGHTS

• FAILURE OF THE PROPOSED KROGER-ALBERTSONS MERGER
• US ONLINE GROCERY SHOPPING WELL BEHIND OTHER COUNTRIES, BUT THERE ARE OPPORTUNITIES FOR EXPANSION AND CONTINUED HOUSEHOLD ADOPTION
• BRICK AND MORTAR STORES EXPANDING AND PROMOTING E-COMMERCE OPTIONS
  • Retail Stores Rely More On Impulse Purchases
  • Private Label Products Are a Driver of In-Store Traffic, Online Sales, and Retailer Loyalty
  • Launching Online Grocery Shopping Via Third-Party Delivery Companies
  • Expanding Direct Grocery Store Ordering Options
  • "Dark Stores" or Grocery Fulfillment Centers Can Increase Operational Efficiency
  • Third-Party Ordering Platforms Make Offering Online Groceries Possible for Independents
  • Continuing Challenges to Online Grocery Services Satisfying Consumer Desires
  • Pickup Can Solve the Last-Mile Problem
• CONVENIENCE CAN BE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
  • Online Grocery and Prepared Meals from Retailers
  • Sourced Fruits + Veggies" Meal Kits
  • Meal Delivery Services
• CLEAN LABEL TRENDS
  • There Is No Single Universal Definition of "Clean Label"
  • Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability,
  • and Human and Animal Welfare Are Scrutinized
  • Different Levels of Processing
    • Unprocessed and Minimally Processed Foods
    • Processed Culinary Ingredients
    • Processed Foods
    • Ultra-Processed Foods (UPFs)
  • Some Grocery Products Are Shedding the Image of Being Highly Processed
  • Companies Are Investing in Big Data to Satisfy Consumer Desires for Transparency
  • Consumers Think Small and Medium Businesses Have More Credibility
  • Emphasizes Absence of Undesirable Ingredients

CHAPTER 4: WALMART SALES AND COMPETITIVE STRATEGIES HIGHLIGHTS

• WALMART SALES TRENDS
  • US Net Sales by Merchandise Category
  • E-Commerce Sales
  • Grocery Market Share
• COMPETITIVE STRATEGIES

CHAPTER 5: WALMART SHOPPER DEMOGRAPHICS HIGHLIGHTS

• WALMART SHOPPING PENETRATION
• TRENDS BY GENDER
• TRENDS BY AGE BRACKET
• PATTERNS BASED ON HOUSEHOLD INCOME
• REGIONAL DIFFERENCES
• URBAN, SUBURBAN, AND RURAL CONSUMERS
• EDUCATIONAL ATTAINMENT
• PRESENCE OF CHILDREN IN THE HOUSEHOLD
• RACE/ETHNICITY
• TRENDS BY PLANT-FORWARD DIETS FOLLOWED
• ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)

CHAPTER 6: CONSUMER PSYCHOGRAPHICS AND MOTIVATIONS FOR EATING CHOICES HIGHLIGHTS

• CONSUMERS WHO SHOP AT WALMART FREQUENTLY SHOP AROUND
• REASONS CONSUMERS SHOP FOR GROCERIES AT WALMART
• HOW CONSUMERS WOULD BE CONVINCED TO SHOP FOR GROCERIES AT WALMART MORE OFTEN
• REASONS CONSUMERS DO NOT SHOP FOR GROCERIES AT WALMART MORE OFTEN
• FOOD PRICES, SNAP BENEFITS, AND SHOPPING AROUND
• PRIORITIES WHEN CHOOSING WHERE TO SHOP FOR GROCERIES
• PRIORITIES PLACED ON FOOD CHARACTERISTICS
• GROCERY SHOPPING AND MEAL PLANNING HABITS
• COOKING SKILLS
• ORGANIC FOOD PURCHASES
• FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
• WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
• HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
• SUSTAINABILITY TRENDS
  • What Consumers Think about Sustainability Issues and Sustainable Lifestyles
  • Recycling and Composting Services
  • Thoughts on Packaging and Waste
  • Consumers Think that Environmental Responsibility Is Personal
• CONSUMER ATTITUDES ON FOOD AND HEALTH
  • Cooking Attitudes
  • Attitudes on Convenience Foods, Being Busy, and Stress
  • Nutrition and Health Attitudes
  • Attitudes on Premium Foods and Paying for Food
• OPENNESS TO NEW FOOD EXPERIENCES
  • Attitudes on Exercise and Alternative Medicine

For more information about this report visit https://www.researchandmarkets.com/r/ckxwod

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