Subjects: PDT, BFA
Kansas City Locals Get Surprise Big Game Grocery Deliveries by Instacart
Groceries delivered in Oscar Mayer Wienermobile by Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboytm
KANSAS CITY, Kan., Feb. 8, 2025 /PRNewswire/ -- Ahead of Sunday's Big Game, Instacart is enlisting extra help on game day grocery deliveries throughout Kansas City. Instacart's first-ever Super Bowl commercial is transforming into an incredible live event ? get ready to witness a grocery delivery like never before. Beloved brand mascots Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboytm are teaming up to deliver select Instacart customer orders in the iconic Oscar Mayer Wienermobile. B-roll assets are available here.
WHO: Instacart, the leading grocery technology company in North America, has partnered with your favorite grocery brand mascots to make epic deliveries in the Oscar Mayer Wienermobile ? and yours could be one of them.
WHAT: Instacart's Big Game commercial is coming to life by enlisting familiar faces from the spot to deliver select Instacart customer orders.
- Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboytm will be loading up the Oscar Mayer Wienermobile with grocery orders for some fun deliveries in Kansas City.
- Fans can simply place an Instacart order and they may be notified of a larger-than-life delivery opportunity in the app before their order is fulfilled. Customers who approve may have their order delivered by an assortment of beloved brand mascots all aboard the Oscar Mayer Wienermobile.
- Customers may also receive custom Instacart gear and will have the opportunity to pose with the Oscar Mayer Wienermobile and its drivers, fondly known as "Hotdoggers," along with the brand mascots.
- Customers can shop Instacart's Game Day Essentials Collection through February 9, and save up to 40% (max. $10) on craveworthy snacks, drinks, and household essentials to make hosting a breeze. Instacart also has rotating offers for free snacks* on your next order through February 9. *Fees, taxes and terms apply. Limit 1 per person, eligible items only, while supplies last. Exp 2/9.
WHEN: Deliveries will take place Saturday, February 8 from 10:30 a.m. to 4:30 p.m.
WHERE: Neighborhoods across Kansas City.
ADDITIONAL INFO: Instacart is airing its first-ever Super Bowl commercial on Sunday, February 9, 2025. Entitled "We're Here," the 30-second spot brings together beloved icons from America's favorite grocery brands ? including breakout stars from the most legendary Big Game ads of years past ? for one epic delivery that is only possible with Instacart. Read the announcement blog post here for more details.
SOURCE Maplebear Inc. dba Instacart
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