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Classified in: Science and technology
Subjects: Conference, Event, Product/Service, Trade Show

Marchex: Leading AI-Powered Conversational Intelligence Solutions for the Home Services Industry


Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, is set to continue its impact at several upcoming industry events, including the 2025 International Franchise Association (IFA) Annual Convention. In addition to its presence at IFA, Marchex also will participate in exclusive partner events with ARS and Authority Brands, further strengthening its commitment to franchise success.

With a deep understanding of the home services industry and franchise operating models, Marchex helps businesses optimize marketing, improve lead performance, and drive measurable revenue growth. Franchise operators possess a gold mine of customer insights hidden in their data but need a solution to unlock its full potential. Marchex's conversational intelligence solutions are the key to transforming customer interactions into measurable business growth.

Failures to effectively engage with prospects, set appointments, and provide an exceptional customer experience impacts revenue in the short-term and brand equity in the long-term. Many franchise and home service brands experience call handling inefficiencies, missed leads, and a lack of actionable insights from their customer calls.

Marchex solutions provide the following:

Innovation to Support Home Services and Franchise Growth

Marchex continues to expand its industry-leading solutions with recent advancements in AI-driven sentiment analysis and the release of its home services-specific solutions, including:

Trusted by industry leaders, such as Authority Brands, ARS, Neighborly, and Two Men and a Truck, Marchex's AI-driven solutions analyze voice, text, and other omnichannel interactions to uncover critical trends, optimize marketing strategies, and recover missed revenue opportunities?without relying on outdated surveys or manual call reviews.

"Franchises and home services businesses are built on customer interactions and trust, yet many still face challenges with driving the right quantity and quality of leads, and converting those into long term customer revenue," Troy Hartless, Chief Revenue Officer at Marchex, said. "Our AI-powered solutions change how home services businesses receive proactive insights from each customer conversation allowing the business owners to focus on growing their business and maintaining viable long term customer relationships."

Marchex will showcase its solutions at IFA [Booth #1053], where attendees can explore how AI-powered conversational intelligence is reshaping franchise operations. Additionally, exclusive insights will be shared at private events with ARS and Authority Brands.

About Marchex

Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world's most innovative and successful brands.


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