Le Lézard
Classified in: Sports and recreation
Subject: FVT

Super Bowl Marketing Expert and Villanova School of Business Professor Charles R. Taylor--What to Expect out of the NFL's Biggest Night


VILLANOVA, Pa., Jan. 23, 2025 /PRNewswire/ -- As brands gear up for the fiercest battle in advertisement during this year's big game, Charles R. Taylor, PhD, professor of marketing at the Villanova School of Business, is available to discuss breaking news about advertisers ahead of game day. 

Professor Taylor will be available for interviews during and after the game to analyze ad creative, assess their impact on brands, and discuss how the industry capitalized on this year's event.

Who: Professor Charles Taylor is a nationally known expert on advertising and marketing with a deep knowledge of Super Bowl ads. He is the editor of the International Journal of Advertising, and the past president of the American Academy of Advertising. He has also consulted for General Motors and Clear Channel Communications. Professor Taylor literally wrote the book on game-day advertising, with his book "Winning the Advertising Game: Lessons from the Super Bowl AD Champions (Business Guides on the Go)" coming out February 7.

What Professor Taylor forecasts for 2025:

Availability: Professor Taylor is available leading up to, during and after the big game. To schedule an interview, please email Colleen Frerichs ([email protected]).

To learn more about opportunities at Villanova's School of Business, click here.

SOURCE Villanova School of Business


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