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Classified in: Science and technology, Business, Sports and recreation
Subjects: LIC, VEN, FVT

EP Golf Ventures Invests in Evenplay to Scale AI Golf Tech with Cash Prizes


EP Golf Ventures leads round of funding for Evenplay's expansion into golf simulators in venues and at-home

ORLANDO, Fla., Jan. 21, 2025 /PRNewswire/ -- Evenplay (formerly Skill Money Games) has secured investment from EP Golf Ventures, an investment partnership between the PGA of America and Elysian Park Ventures, the private investment arm affiliated with the Los Angeles Dodgers ownership group. This investment leads the latest investment into Evenplay, increasing the total money raised to over $10M to date.

The PGA of America is working with Evenplay on innovative projects to enhance the experience of off-course golfers, leveraging the patented AI skill-based technology developed. Evenplay's partners include Topgolf, Full Swing, Swing Suites, Dryvebox, GOLFTEC and SKYTRAK.

In an industry first, Evenplay is working with UNLV's PGA University Program on a series of Catalyst Projects to show the effect of off-course golf on players of all skill levels. This public/private partnership is investigating how stress and prizing changes golfers' skill level and practice time. Future studies will explore the effect of golf on sociability (including the epidemic of loneliness) and the efficacy of a variety of sports performance training protocols in high stress situations.

Evenplay will be live at the PGA Show January 21-24 2025 in Orlando, FL, at the Full Swing booth. $1,000 in cash prizes will be given away each day in Closest-to-the-Pin Tournaments at Full Swing.

How Evenplay Works

What They Said

About Evenplay

Evenplay is a technology company that enables players to win points and money with every swing. Using patented AI, players get fair and fun skill-based challenges on partner systems, starting with golf simulators, and soon on driving ranges and at bowling alleys. Game modes include Solo, With Friends and Tournaments. Evenplay is led by a team of tech, sports and hospitality industry veterans. Sign up at Evenplay.com and find your nearest location to play now.

About EP Golf Ventures

EP Golf Ventures is a strategic investment partnership between the PGA of America and Elysian Park Ventures designed to support innovation in the golf industry and create opportunities for the PGA of America Golf Professional. EP Golf Ventures invests in businesses and entrepreneurs focused on coaching and training; health, wellness and performance science; hospitality; facility management; retail and agriculture.

About Elysian Park Ventures

Elysian Park is a global investment platform dedicated to building the future of sports. Created by the ownership of the Los Angeles Dodgers, Elysian Park invests at the intersection of sports, health, culture, commerce, and technology. Elysian Park works with companies across stages from seed to growth to provide perspective, relationships, capital and exclusive strategic resources including the Trailblazer Venture Studio, Robin, and EP Golf Ventures in partnership with PGA of America, among others. Learn more at elysianpark.ventures.

About the PGA of America

The PGA of America is one of the world's largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world's foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.

About UNLV PGA University Program

Housed within the world-renowned Harrah College of Hospitality, UNLV's PGA University Program is one of only 16 PGA-accredited college programs in the U.S. and offers a unique opportunity to learn in Las Vegas?one of the top golf cities in the nation and home to nearly 50 notable courses and a myriad of off-course options. Students receive hands-on training through classroom instruction, practical internship experience, community service, and other career development opportunities. Additionally, the program provides students with access to the industry's best learning tools in the Dwaine Knight Center for Golf Management, a 4,200-square-foot learning center located in the college's academic facility, Hospitality Hall, which includes a golf simulation, biomechanics, merchandising and club fitting and alteration labs.

SOURCE Evenplay


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