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Subject: PDT

Bosch Power Tools Unveils New "The More You Bosch, The More You Feel Like a Bosch" Brand Campaign, Alongside 15+ New Tools and Accessories


Leading power tools brand provides exclusive first look at expanded product portfolio and new campaign that will debut during the Big Game

MT. PROSPECT, Ill., Jan. 21, 2025 /PRNewswire/ -- Today, Bosch Power Tools announced that it will launch more than 15 new products in the first quarter of 2025, the majority within its 18V category. Additionally, Bosch Power Tools will launch over 30 cordless tools, batteries, and chargers for the third year in a row, continuing to underscore the brand's commitment to cordless and expanding its assortment across various trades. The new additions to Bosch Power Tools' lineup will be showcased at the 2025 World of Concrete Conference in Las Vegas, NV, continuing to provide jobsite-tough solutions for hard workers.

"We are committed to investing in our North American market to ensure workers have the tools they need to be successful," said Robert Hesse, Regional President of Bosch Power Tools in North America. "World of Concrete is the perfect place to announce our upcoming tool offerings as well as tease our new brand campaign that showcases how powerful tradespeople feel when they use our products."

In addition to new products, the brand will introduce elements of its new, multi-year creative campaign, which will include the brand's first-ever ad spot that will air during this year's Big Game. The campaign, which boasts the tagline, "The more you Bosch, the more you feel like a Bosch," will incorporate larger-than-life characters to demonstrate the feeling that happens when a worker picks up a Bosch tool. The tool transforms and empowers the worker, helping them to feel invincible enough to conquer the job at hand.

"To break new brand ground and breathe new life into our iconic Bosch identity, we have partnered with the Bosch Home Appliance division to show America how they can "Feel Like a Bosch" in every aspect of their life," said Allison Fishman, Vice President of Marketing at Bosch Power Tools. "Leveraging powerful characters perfectly sums up how Bosch Power Tools makes workers feel on the jobsite. They know that the moment our tool is in their hand, they feel the power of what they can do and are confident that nothing will get in their way."

Unveiling more than 15 new cordless products to kick off 2025, Bosch Power Tools will debut a wide range of new tools including:
Demolition Hammer

Saws

Oscillating Multi-Tool

Mixer

Router

Joiner

Lasers

Camera Cables

Accessories

Batteries & Chargers

In addition to these latest product launches, the brand will also increase its network of AMPShare-Powered by Bosch partners, adding MESTO and Leister tools to its compatibility lineup. With a new total of 33 global partners, the AMPShare platform will now expand its trade capability to power the work of both painters and welders.

AMPShare-Powered by Bosch remains dedicated to simplifying workflows by enabling professionals to power multiple tools across brands with a single battery system. The addition of MESTO and Leister reinforces the platform's mission to drive efficiency and innovation across diverse industries.

For more information on the new Bosch Power Tools products, visit the Press Room at pressroom.boschtools.com or connect with Bosch Power Tools on Facebook and Instagram.

About Bosch
Having established a presence in North America in 1906, today the Bosch Group employs 42,000 associates in more than 100 locations in the North American region (as of Dec. 31, 2023). Bosch generated consolidated sales of $16.5 billion in the U.S., Mexico and Canada in 2023. For more information visit www.bosch.us, www.bosch.mx and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of $99 billion in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch's broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is "Invented for life," Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch's global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch's innovative strength is key to the company's further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

Exchange rate: 1 EUR = 1.0818

About MESTO
MESTO is the specialist in portable sprayers, Made in Germany, and the first choice for efficient spraying of all kinds of liquids. Our sprayers are highly efficient, robust, and durable, backed by a 20-year availability guarantee on spare parts. We offer various retrofit options for additional applications and a dedicated repair service. At MESTO, resource conservation and repairability are core values. The right sprayer means applying less material. Spray Smart, Save More with MESTO Sustainable Solutions.

About Leister
The Leister brand stands for more than 70 years of worldwide market and innovation leadership in plastic welding. The product offering for plastic welding includes hot-air hand tools, extruders and welding machines, including a wide range of accessories for construction and Industrial markets.

SOURCE Bosch Power Tools


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