Direct Source Connects Retailers with Innovative Technology at NRF: Retail's Big Show 2025

According to a Mastercard SpendingPulse report, 2024 holiday season in-store sales grew 2.9%, with customers shopping in person and taking advantage of trends like buy online, pick up in store (BOPIS). To help retailers create optimal omnichannel shopping experiences, Direct Source, the leading tier one retail technology consultant and integrator, is showcasing the latest tech and tools at NRF: Retail's Big Show in New York City January 12-14, 2025, booth #6039.

These innovations, which include the latest in self-service and payment solutions, are helping retailers optimize in-store operations and employee performance and enrich customer interactions.

"NRF is the place to see all the latest in-store technology," said Brad Fick, president of Direct Source. "In 2025, efficiency and customer experience are the goals. Our decades-long relationships with technology brands allow us to be on the inside track, where the most innovative hardware, software and services are being designed and delivered. You can see it all at our NRF booth where we help the country's top retailers plan their transformation and test out modern technologies."

Key products and solutions Direct Source will showcase at NRF 2025, booth #6039, include:

• Convertible Self-Checkout: With self-checkout still in demand, retailers are looking at new flexible options that allow for both self-and staffed checkout. Direct Source will feature POS solutions from grocery and convenience leader DUMAC, flexible, customizable checkout fixtures from Pan Oston and the latest payment and checkout hardware from Elo, Honeywell, Epson, CPI and Verifone.

• Seamless Self-Service Solutions: Elo's POS systems, kiosks and self-service stations equipped with versatile stands and mounts, are engineered for efficiency in high-traffic settings, facilitating a smooth self-checkout experience. The Elo Wallaby line of self-service stands support modern interactive shopping experiences to boost shopper engagement. Use it with the Elo Pay M100 enterprise-grade mobile POS tablet. Or choose the M51 or M60 with integrated payment mobile computers for check-out on the go. The flexible Elo Pay 7 offers a 7-inch HD touch display, integrated payment, flexible Android 12 OS and Qualcomm SD660 processor.

• Fantastic Fixtures: The unique line of SpacePole mounting solutions are designed to enable height adjustment to ensure ergonomics and flexibility at any point of sale or self-service touch point. Over 60% of the world's top 50 retailers use SpacePole technology mounting solutions due to their flexibility and custom options. Beeline Group is the go-to choice for elevating retail spaces. With well-engineered POS and self-checkout fixtures, Beeline is the ideal partner for those who prioritize excellence in every detail.

• Next Level Self-Checkout: Direct Source will debut the Honeywell intelligent self-service system, designed with machine vision and identification features that speed up accurate, hassle-free self-checkout.

• Personalized POS: The HP Engage line of products offers a multitude of customizable options including all-in-one POS systems, convertible and mobile POS systems, modular POS systems, self-service kiosks and peripherals such as barcode scanners, receipt printers, cash drawers and displays so retailers can design the ideal solution for every space.

• Unified Device Management: In partnership with BlueFletch, retailers can maximize productivity, collaboration, security and authentication for shared Android devices in the workplace. BlueFletch solutions streamline frontline workflows and reduce costs by enabling single sign-on (SSO), reducing downtime and support issues, boosting frontline communication, minimizing device loss and optimizing mobile technology investments to deliver a frictionless employee experience.

• Mobile Device Management: Streamline makes managing mobile in-store devices easy with a platform that centralizes endpoint management. Get comprehensive control and visibility from one location, enhance security, and eliminate fragmented reporting and multiple management systems. Streamline provides seamless integration with Jamf MDM and is compatible with other leading platforms, for managing 100 devices or 100,000.

• Mobile Checkout: SoftPos by PXP Financial upscales mobile checkout. It allows merchants to accept contactless payments directly on Android devices, eliminating the need for additional agnostic hardware. Cost-effective and scalable, it expands payment options via a secure, flexible, and hardware-free method of processing contactless payments on any Android device.

• Tablets: Easily leverage tablets in-store with docking and mounting solutions from IPORT. Integrated charging, security and other features support both fixed and mobile tablets that can empower store associates and inform customers. InVue's compact and economical tablet stands offer high-speed data connectivity, integrated charging and are compatible with all tablet brands up to 13? and all operating systems for greater flexibility.

• Flexible From curbside and in-store to warehouse and last mile, Havis designs solutions for retail and hospitality that enable technology to seamlessly mount, pair, charge and connect. From sleek, handheld devices to fully customized kiosks, Havis has the expertise and manufacturing capabilities to streamline critical processes and keep business moving forward.

Procurement, Integration and Deployment: From turnkey installations to professional integration, Direct Source partners with retailers to source and implement the technologies that create seamless omnichannel experiences. With more than 30 years of industry experience, the company works closely with tier-one retailers to strategize, recommend and apply the latest in-store technology. Leveraging their comprehensive product knowledge, Direct Source's technology experts analyze each retailer's business goals, future technology needs and pain points to create the optimal in-store experience.

For more information, visit: www.directsource.com or visit booth #6039 at NRF: Retail's Big Show.

About Direct Source:

Headquartered in Minneapolis, Minnesota, Direct Source (www.directsource.com) is a nationwide consultant and technology solutions provider for tier-one retail, convenience, restaurant and lodging industries, with a network of more than 2,500 installation specialists. Direct Source's hardware procurement, software development, integration, installation and deployment services are designed to help maintain a competitive edge and improve site productivity and customer service. Always vendor-neutral, the company draws upon its innovative and industry-encompassing experience to recommend technologies that help clients operate faster, smarter and more profitably.

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