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Classified in: Science and technology, Business
Subject: LIC

Reveal Mobile announces partnership with Intersection to Provide Audience and Campaign Measurement for Lyft Digital Taxi Top Ads in NYC


The Moving Out of Home Advertising Channel Provides Brands with new Data-Driven Opportunities

NEW YORK, June 18, 2024 /PRNewswire-PRWeb/ -- Reveal Mobile, the leader in Out of Home campaign performance measurement, today announced a partnership with Intersection, an experience driven OOH media & technology company. Fresh off the news that Intersection has partnered with Lyft Media to manage digital taxi top advertising on Yellow Cabs in New York City, Reveal Mobile has partnered with Intersection to provide crucial data and insights for the new offering. This collaboration will help standardize the way audiences for advertisements on taxi top ads across New York City are measured and analyzed. Reveal Mobile will also extend its industry-standard campaign measurement services to Intersection's taxi toppers.

"Reveal Mobile's audience measurement methodology is recognized as the industry standard and used by all of the leading brands and vendors in the moving out-of-home sector," said David Burrick, Chief Strategy Officer, Intersection.

As the dynamic landscape of OOH advertising continues to evolve, so too does the need for precise and reliable audience measurement data. With this partnership, Intersection aims to leverage Reveal Mobile's cutting-edge technology to provide advertisers with unparalleled insights into available audiences and campaign performance.

"Reveal Mobile's audience measurement methodology is recognized as the industry standard and used by all of the leading brands and vendors in the moving out-of-home sector," said David Burrick, Chief Strategy Officer, Intersection. "By integrating Reveal's advanced analytics into our advertising strategy, we can offer our clients a deeper understanding of their campaign reach and impact, ensuring optimal engagement and return on investment."

Key highlights of this partnership include:

"We are thrilled to partner with Intersection, a company that shares our commitment to innovation and excellence in the field of out-of-home advertising," said Jon Frangakis, Chief Commercial Officer at Reveal Mobile. "Our technology will empower Intersection to deliver superior audience insights and campaign metrics, helping advertisers make informed decisions and achieve greater success."

With the bustling streets of New York City as the backdrop, this partnership marks a significant step forward in the evolution of OOH advertising. Advertisers can now harness the full potential of their campaigns, armed with precise audience data and performance metrics.

Media Contact

Randy Kilgore, Reveal Mobile, 9142154272, [email protected], www.revealmobile.com

SOURCE Reveal Mobile


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