Le Lézard
Classified in: Science and technology
Subjects: SVY, LGB

Gracenote highlights inclusive-focused media investment opportunities for ad buyers

New report citing Gracenote Inclusion Analytics data provides insight into representation among racial, ethnic and identity groups in content to inform diverse media investments

NEW YORK, June 13, 2024 /PRNewswire/ -- Gracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys.

Click here to download the full report.

With major streamers and networks releasing new titles led by diverse talent, new opportunities for marketers to leverage ad inventory within inclusive programming open up. Gracenote "share of cast" data quantifies cast representation among the top-10 lead cast members of programs across a range of dimensions and intersectional groups. Key findings from the new Gracenote report include:

Focusing on Black, Indigenous and People of Color (BIPOC) characters, 68.5% of this year's premiering TV content overall qualifies as inclusive according to Gracenote data. For streaming programming, the presence of BIPOC characters jumps to 75.3%. So, the outlook for diverse content slated to premiere this fall looks promising.

"The Gracenote report captures useful data and insights that can be applied across strategic planning, media buying and activation, reporting and analytics," said Jennifer Garcia, SVP, Data Science and Research at Publicis Media. "From providing deeper insights on consumer media habits to helping us understand talent across the entire content value chain to providing additional opportunities for diverse content/creative investment where supply and inventory challenges exist, this report provides a robust overview of optimizing diverse ad spending in TV."

"The diverse make-up of primary cast in the new crop of 2024 TV programming holds the potential to help brands to make authentic connections with diverse audiences," said Halleh Kianfar, Vice President of Product at Gracenote. "Gracenote Inclusion Analytics empowers media buyers to understand these opportunities clearly so they can make data-driven investment decisions on behalf of their clients and increase the inclusivity of their ad spending more broadly."

Gracenote Inclusion Analytics taps the company's unmatched trove of content metadata to shed light on the gender, race, ethnicity, sexual orientation and disability of talent appearing in popular TV programming. The solution empowers media buyers with critical information around on-screen diversity and representation to enable more inclusive advertising investments.

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.


SOURCE Gracenote

These press releases may also interest you

at 08:00
GE Aerospace announced plans to invest more than $1 billion over five years in its Maintenance, Repair and Overhaul (MRO) and component repair facilities worldwide. These investments will help GE Aerospace create capacity to meet growth in both...

at 07:35
Crescita Therapeutics Inc. ("Crescita" or the "Company"), a growth-oriented, innovation-driven Canadian commercial dermatology company with in-house R&D and manufacturing capabilities, today announced that it has signed an exclusive Manufacturing...

at 07:35
SolarWinds Corporation , a leading provider of simple, powerful, secure observability and IT management software, today announced it will report its financial results for the second quarter of 2024 on Thursday, August 1, 2024. The company also plans...

at 07:25
The "Automated Machine Learning (AutoML) - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering. The global market for Automated Machine Learning (AutoML) is estimated at US$1.1 Billion in 2023 and is projected to...

at 07:15
Plug Power Inc. ("Plug Power") , a global leader in comprehensive hydrogen solutions for the green hydrogen economy, today announced the pricing of its previously announced underwritten public offering of 78,740,157 shares of its common stock at a...

at 07:15
Draganfly Inc. ??("Draganfly" or the "Company"), a leader in drone technology and unmanned aerial vehicle (UAV) solutions, is pleased to announce that at the annual general meeting held in Vancouver, British Columbia, Canada? on July 18, 2024 (the...

News published on and distributed by: