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Subject: MRR

Automation Testing Market size is set to grow by USD 30.21 billion from 2024-2028, Increasing demand for continuous delivery and continuous integration (CD/CI) to boost the market growth, Technavio

NEW YORK, May 29, 2024 /PRNewswire/ -- The global automation testing market  size is estimated to grow by USD 30.21 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  15.91%  during the forecast period. 

For more insights on the forecast market size and historic data (2018 - 2022) - Download Free sample report in a minutes 

Forecast period


Base Year


Historic Data

2018 - 2022

Segment Covered

End-user (BFSI, Telecom and media, Manufacturing, and Others), Deployment (On-premises and Cloud-based), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Accenture Plc, Afour technologies, Apexon, Applitools Group, Astegic Inc., Broadcom Inc., Capgemini Service SAS, Cigniti Technologies Ltd., Codoid, Cygnet Infotech, International Business Machines Corp., Invensis Technologies Pvt Ltd., Keysight Technologies Inc., Microsoft Corp., Mobisoft Infotech, Open Text Corp., Parasoft Corp., Sauce Labs Inc., Tricentis GmbH, and Worksoft

Key Market Trends Fueling Growth

Businesses undergoing digital transformation require faster software development and deployment. Automation testing facilitates this by enabling quicker release cycles, aligning with agile and DevOps methodologies. With complex applications spanning various platforms, devices, and interfaces, automation testing offers scalable and efficient testing solutions.

As digital transformations introduce new regulations and security challenges, automated testing plays a vital role in ensuring compliance and identifying vulnerabilities, fueling the growth of the automation testing market. 

The automation testing market is experiencing significant growth, driven by the increasing adoption of agile methodologies and the need for faster testing cycles. Testing strategies such as test automation, continuous testing, and shift-left testing are becoming trendy.

Cloud-based testing solutions and the integration of AI and machine learning are also gaining popularity. Companies are investing in tools and technologies to improve test coverage, reduce manual effort, and enhance test accuracy. The market for automation testing is expected to continue its upward trajectory, providing numerous opportunities for businesses to streamline their testing processes and improve overall software quality. 

Market Challenges

Research report provides comprehensive data on impact of trend, driver and challenges - Download Free sample report in a minutes 

Segment Overview 

  1. End-user 
    • 1.1 BFSI
    • 1.2 Telecom and media
    • 1.3 Manufacturing
    • 1.4 Others
  2. Deployment 
    • 2.1 On-premises
    • 2.2 Cloud-based
  3. Geography 
    • 3.1 North America
    • 3.2 Europe
    • 3.3 APAC
    • 3.4 South America
    • 3.5 Middle East and Africa

1.1 BFSI-  In the banking, financial services, and insurance (BFSI) sector, automation testing plays a vital role due to the importance of secure and error-free software systems. BFSI applications handle confidential customer data and financial transactions, necessitating rigorous security testing. Automation testing facilitates regular security checks, identifies vulnerabilities, and verifies the functionality of various banking modules. Regression testing, an essential part of automation, ensures existing functionalities remain unaffected by frequent updates. The BFSI industry's adoption of automation solutions is expected to drive market growth during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 - 2022)  - Download a Sample Report

Research Analysis

The Automation Testing Market is experiencing significant growth due to the increasing adoption of DevOps methodologies and Agile testing in various industries. Digitalization trends, including Artificial Intelligence (AI) and Machine Learning (ML), are driving the need for advanced testing solutions. Cloud Solutions are also playing a crucial role in the market's expansion, enabling organizations of all sizes, from Large Enterprises to Small Enterprises, to implement test strategies and planning more efficiently.

Automation testing offers several benefits, such as improved Test Coverage, Resource Efficiency, and Quality Assurance. It is essential for testing critical functionalities and identifying high-risk areas in Service Segments, including the BFSI Sector and Electronic Health Record Systems. Static Analysis and Dynamic Testing are integral parts of automation testing, ensuring the reliability and performance of Software Applications.

Moreover, automation testing is essential for compliance testing and managing Legacy Systems, which are often complex and time-consuming to test manually. Application Testing is a significant area of focus, with organizations seeking to maintain high test coverage and ensure the seamless functioning of their software applications.

Market Research Overview

The Automation Testing Market is a significant segment in the IT industry, characterized by the implementation of automated tools and frameworks to execute repetitive tests efficiently.  The market is driven by factors like increasing digital transformation initiatives, growing demand for Agile and DevOps methodologies, and the need for continuous testing.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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