Le Lézard
Classified in: Transportation, Business, Sports and recreation
Subject: LIC

K1 RaceGear Partners with Freem, Targets Global Expansion and Safety Advancements

CARLSBAD, Calif., May 24, 2024 /PRNewswire/ -- K1 RaceGear, a leading provider of high-quality motorsports safety gear and apparel in the United States, announced today its partnership with Freem (Free Minds SRL), one of the world's leading providers of high-quality motorsports safety gear and apparel, as part of K1 RaceGear's plans for global expansion.

For the past 10 years, K1 RaceGear has continuously evolved and outperformed market projections by strategically placing their brand in motorsports segments throughout the US that were prime for growth and innovation. The market as a whole has elevated its demand for technological advancement, and while most of the safety gear industry has sat idle, K1 RaceGear has accelerated its search for cutting-edge textiles, better functionality, and a much higher standard of safety for its clients and partners, thus leading K1 RaceGear to Freem.

For over 20 years, Freem has established itself as the unrivaled leader of innovation and manufacturing quality in the motorsports world, from karting to automotive racing. Clients past and present include esteemed drivers such as Charles Leclerc and Lando Norris, and manufacturers including Audi, AMG, Toyota, and Hyundai.

"The combination of K1 RaceGear and Freem is only limited by imagination," says K1 Director of Operations, JR Twedt. "With K1 RaceGear's comprehensive marketing approach and Freem's unmatched standard of quality, we'll aggressively pursue our mission to bring innovative safety to every participant in all levels of motorsports and karting throughout the globe."

"This partnership accelerates K1 RaceGear's growth plan immensely by adding a brand known for its high-quality and cutting-edge racing safety gear products to our ever-growing portfolio, while expanding both brands' presence throughout the world," continues Twedt. "Through knowledge sharing and cooperation, our collaborative efforts will considerably enhance future product advancements for racers and teams everywhere."

Free Minds SRL will continue operations in Italy with its current management team led by Giuseppe Andretto and Massimo Foffano.


Founded by racers 20 years ago, K1 RaceGear is a leading manufacturer of professional-level racing gear - including suits, gloves, shoes, and more. During this time, the American company has gained a reputation for exceptional quality, comfort, durability, and safety. As a result, winners and champions across various top-level motorsports choose to wear K1 RaceGear products. This success has earned the company its slogan, "Winners wear K1: The Brand of Champions."

SOURCE K1 RaceGear

These press releases may also interest you

at 00:00
IBM and The All England Lawn Tennis Club today announced a new feature for the Wimbledon digital experience that will leverage match data...

16 jun 2024
Casio Computer Co., Ltd. announced today the release of the GBD-300, a new addition to the sports-driven G-SQUAD line in the G-SHOCK family of shock-resistant watches. These new watches feature a slim, compact profile that offers an even more...

16 jun 2024
Cliff Prince has suffered several difficult defeats in his 12-year career on the Bassmaster Elite Series, but this week he made sure he wasn't going to beat himself....

16 jun 2024
Kuaishou Technology (HKD Counter Stock Code: 01024 / RMB Counter Stock Code: 81024) (together with its subsidiaries and consolidated affiliated entities, hereinafter referred to as "Kuaishou"), a leading content community and social platform,...

16 jun 2024
On June 7, 2024, Dr. Ji Xiaofen, Director of the China National Silk Museum, and Ms. Léa Herlet, representative of the Musées Gadagne (Musée d'Histoire de Lyon), France together with other guests co-launched a new exhibition ? "Lyon in the 18th...

15 jun 2024
The National Hispanic Media Coalition (NHMC) today honored the Los Angeles Football Club (LAFC) with the Community Impact Award at the 2024 Impact Awards Gala at the Beverly Wilshire Hotel....

News published on and distributed by: