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Classified in: Sports and recreation
Subjects: Photo/Multimedia, Contract/Agreement, Product/Service

Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential


Mattel, Inc. (NASDAQ: MAT) announced today, in continued celebration of Barbie's 65th anniversary, the brand will honor nine athletes around the world ? including American Professional Tennis Player and icon Venus Williams ? with one-of-a-kind role model dolls made in their likeness. Knowing that girls involved in team sports are more likely to believe they are smart enough for their dream career, have high opinions on their abilities and competencies, increased leadership aspirations and enjoy higher levels of self-confidence1, Barbie is bringing together these inspiring stories that are shaping the future to show girls that anything is possible if you relentlessly pursue your passions.

Through initiatives like the Barbie Dream Gap Project, Barbie is committed to leveling the playing field for girls globally, in sports and beyond, to close the gap that comes between girls and their full potential. Partnering with VOICEINSPORT - a digital sport platform dedicated to keeping girls in sport, Barbie Role Models will extend their impact through virtual mentoring sessions throughout the year.

"Barbie is thrilled to continue the brand's 65th-anniversary celebration by recognizing the impact of sports in fostering self-confidence, ambition, and empowerment among the next generation," said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. "After welcoming Kristi Yamaguchi to our Barbie Inspiring Women line last month, we are proud to continue fueling the momentum surrounding women in sports by welcoming these nine athletes as our newest role models. The sports one-of-a-kind Role Model dolls serve as an embodiment of our shared values of passion, empowerment and individuality. By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality."

"Throughout my career, I've always been driven by the idea of shattering glass ceilings and staying true to myself, and Barbie's mission couldn't resonate more deeply with that ethos," said Barbie Role Model and American Professional Tennis Player, Venus Williams. "I'm honored to be recognized as a sports role model and join forces with Team Barbie to continue empowering the next generation of young girls to never stop believing in their dreams."

The Barbie brand remains committed to empowering girls to pursue their interest in sports, encouraging their continued beliefs in their limitless possibilities by:

By recognizing athletes who have broken barriers for women in sports, Barbie hopes to help amplify the voices of women in sports to commemorate their accomplishments on and off the field.

"As a young girl and now a mother of a young girl in sports, unlocking access to professional athlete mentors on the VOICEINSPORT platform with Team Barbie is a dream come true," said Stef Strack, Founder of VOICEINSPORT. "We built VOICEINSPORT to bring more visibility to women athletes globally so that girls around the world would be inspired to dream big and build confidence to stay in the game."

The Barbie brand is continuing to commemorate its 65th anniversary throughout the year, with new celebratory offerings, including:

By amplifying the stories of trailblazers and championing the momentum surrounding women in sports, Barbie hopes that young girls can be inspired to stay in sports and pursue their passions.

1 According to the NAACP + The Girls' Index

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friendstm, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About VOICEINSPORT

VOICEINSPORT, the global sports company, provides a community-based platform for digital services in mental health, nutrition, sport science and mentoring from pro athletes to keep girls and women in sport. The VOICEINSPORT membership comes with free access to original articles written by women athletes, weekly podcasts, advocacy tools to drive change and a community forum. Paid services include a mentoring platform designed to increase the visibility to pro & collegiate athlete role models and access to both clinical & non-clinical sessions with the top 80 experts in sport psychology, sport nutrition and women's health. Founded in 2019, VOICEINSPORT is based in NYC and is self-funded by sports industry Executive and Advocate Stef Strack. Visit www.voiceinsport.com for the latest company news and follow @voiceinsport on Instagram, TikTok, Facebook, X and LinkedIn.

MAT-BARB


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