Le Lézard
Classified in: Tourism and vacations, Transportation
Subject: SVY

45 Million Americans Set to Hit the Road in RVs This Summer

WASHINGTON, May 20, 2024 /PRNewswire/ -- A recent survey conducted among American leisure travelers reveals that 45 million Americans are gearing up for RV adventures this summer. Of these, 18 million are specifically planning to embark on RV trips this Memorial Day weekend, marking the unofficial start of the summer travel season.

"RVing offers a unique combination of freedom, adventure, and value," said Karen Redfern, Go RVing Chief Marketing Officer. "With the rising costs of traditional travel, more and more Americans are discovering that RVing provides a budget-friendly way to explore the country and create unforgettable memories."

When asked about their motivations for choosing RV travel, respondents highlighted several key factors:

The survey also shed light on the preferred distances for RV trips:

Notably, RV travel is not just for the summer. The survey found that 50% of leisure travelers expressed interest in taking an RV trip sometime within the next year, suggesting that the popularity of RV travel extends beyond the warmer months.

Commissioned by the RV Industry Association and conducted by Cairn Consulting, 1,709 surveys were completed by a statistically balanced cross section of U.S. leisure travelers. The survey results have an associated margin of error of +/- 2.74 percentage points. Leisure travelers are defined as any U.S. residents who has taken some type of leisure trip in the past 12 months.

Contact: Monika Geraci, [email protected]

SOURCE RV Industry Association

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