Le Lézard
Classified in: Environment, Sports and recreation
Subjects: PDT, BFA

Smokey Bear Celebrates 80th Birthday with New PSA Honoring His Legacy of Wildfire Prevention

America's longest-running PSA campaign marks historic milestone with new work voiced by Brian Tyree Henry

WASHINGTON, Feb. 22, 2024 /PRNewswire/ -- To celebrate eight decades of Smokey Bear, the USDA Forest Service, the National Association of State Foresters (NASF) and the Ad Council are releasing a new public service advertisement (PSA) paying homage to the legacy of the iconic wildfire prevention campaign. Featuring actor Brian Tyree Henry as the new voice of Smokey Bear, the nostalgic film highlights Smokey's longstanding presence in American culture and critical message that reminds audiences "Only You Can Prevent Wildfires."  

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9213552-ad-council-smokey-bear-80th-birthday-psa-wildfire-prevention/