Le Lézard
Classified in: Science and technology
Subjects: Survey, Webcast, Economic News/Analysis

Enable Releases 2024 State of Volume Rebates Reports for Manufacturers and Distributors

Enable, the rebate management platform, today released its annual reports: 2024 State of Volume Rebates Report for Manufacturers and State of Volume Rebates Report for Distributors. Enable created the two reports to show how rebates drive financial performance while shaping the strategic landscape of supply chain operations. The results are based on a survey of over 100+ manufacturers and distributors across 13 industries including electrical, building materials, food service, plumbing, industrial machinery and equipment.

As the supply chain faces mounting challenges, effective rebate management is a must for manufacturers and distributors ? it allows a collaborative approach to maximize revenue streams, avoid revenue leakage, maintain healthy profits, reduce disputes and ensure that both parties fully benefit from their agreements. Enable's reports uncover new gaps and areas of friction with how manufacturers and distributors are using volume rebates and how they're the key to supply chain success.

The 2024 State of Volume Rebates Report for Manufacturers found that rebates are a powerful strategy for manufacturers to use to drive behaviors from customers, increase revenue and drive additional sales and loyalty. Over the coming year, the report found that manufacturers have the opportunity to improve analytics and communication with trading partners while uncovering ways to reduce administrative burdens on finance team members.

Key insights:

Opportunities Exist for Manufacturers to Expand Rebate Programs

Rebate Strategies Lack Synergy with Company Goals

Improved Analytics and Communication will Drive More Effective Rebate Programs

Administrative Burdens Prevent Strategic Use of Rebates

The 2024 State of Volume Rebates Report for Distributors proved that rebates are critical for the success of distributors throughout the supply chain as they protect margins and drive sales while helping maintain better trading relationships with manufacturers.

It also showed that distributors will need to work on improving communications, internally and externally with trading partners, as they gain visibility into the impact of rebate programs on their bottom line. To accomplish this, they will need to seek out better analytical insights and continual visibility into performance against goals.

Key insights:

Rebates Remain Critical to Distributors

Distributors View Rebates as a Relationship Builder

Better Tools are Needed to Track Rebate Performance

Communication Remains a Key Concern, both Internally and Externally

*Manufacturers report available to download here.

*Distributors report available to download here

Enable will host a live on-demand webinar to discuss the findings on December 14, 2023 ? click here to register.


Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting with finance and commercial teams, Enable helps companies to better manage rebate complexity with automated real-time data and insights, accurate forecasting, and stronger cross-functional alignment. This lets companies ? and everyone in their business ? know exactly where they are with rebates. Then they can extend Enable externally to suppliers and customers, setting them up with one collaborative place to author, agree, execute, and track the progress of their trading relationships.

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