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Classified in: Covid-19 virus
Subject: MRR

Functional Beverages Market Trends Report Highlights Consumer Health Focus and Emerging Opportunities - "Better-for-You" Trends, Clean Label and Personalized Nutrition

DUBLIN, Dec. 7, 2023 /PRNewswire/ -- The "Functional Beverages: Market Trends and Opportunities, 2nd Edition" report has been added to  ResearchAndMarkets.com's offering.

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The report offers a deep dive into the evolving preferences and behaviors of U.S. consumers in the functional beverage space. This new resource presents an in-depth analysis of the food and beverage market, paired with proprietary consumer surveys, to uncover the latest trends and future directions for this dynamic industry.

Functional beverages purport to provide functional benefits that consumers perceive as important to health or day-to-day life, such as:

Functional beverages are appealing to those who want to make small changes for big results. Consumers also increasingly want and expect products with "better-for-you" attributes that are perceived as more nutritious or healthful. "Better-for-you" traits seen in many functional beverages include clean labels, natural/organic ingredients, reduced or eliminated sugar and calories, and vegan/plant-based designations.

With a focus on "what's next" and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

This report analyzes the dynamics of the current landscape of the functional beverage market. Consumer demographics, perceptions, motivations, and behavior pertaining to beverages and attitudes on food, diet, health, and product packaging are taken into account. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of seeking out functional beverages.

Functional beverages are segmented by the following product categories:

Sales include both ready-to-drink (RTD) versions that are bottled or canned and beverage powders. This report also includes functional dry coffee and tea that are brewed with water to become functional beverages.

This report includes sales of the above items from:

Key Topics Covered:

Recent Historical Trends from the Pandemic to the Inflation Era

Overview and Market Trends

 Marketing Trends and Opportunities

Consumer Demographics

Consumer Psychographics

Packaging Trends

For more information about this report visit https://www.researchandmarkets.com/r/pfyorw

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ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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