Holiday Heroes campaign captures surprise reunion for three deserving Canadians and their loved ones
CALGARY, AB, Dec. 1, 2023 /CNW/ - WestJet today unveiled its annual Christmas Miracle campaign, aptly titled Holiday Heroes, marking 11 years of making the impossible possible. This year's campaign shines a spotlight on the one-in-four Canadians who will be separated from a loved one over the holidays. WestJetters know all too well what it's like to be separated from family and friends over the holidays, so this year they facilitated three surprise reunions for individuals working in the industries dedicated to supporting travel during this busy time of year.
"WestJet is proud to be part of a large community that works tirelessly through the holiday season to connect Canadians to the people and places that matter most to them," said Jennifer Callegaro, Director of Marketing, WestJet. "This year, our Christmas Miracle campaign acknowledges the many holiday heroes across the travel industry and gives them the best gift of all ? time with their loved ones."
Through its Christmas Miracle campaign, WestJet facilitated three surprise reunions:
"For more than a decade, we have created meaningful holiday campaigns that give back to the people and communities we serve," continued Callegaro. "We surveyed Canadians and 75 percent noted spending time together with loved ones is most important over the holidays. Knowing this, we were so excited to surprise just a few deserving heroes in this year's campaign."
Nominate a holiday hero today
This holiday season, the airline is inviting Canadians to nominate their holiday hero who is working away from loved ones, for an opportunity to connect. Nominations are open at WestJet.com/ChristmasMiracle.
WestJet's Christmas Miracle campaign video and images available for download here.
In 27 years of serving Canadians, WestJet has cut airfares in half and increased the flying population in Canada to more than 50 per cent. WestJet launched in 1996 with three aircraft, 250 employees and five destinations, growing over the years to more than 180 aircraft, 14,000 employees and more than 110 destinations in 24 countries.
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SOURCE WESTJET, an Alberta Partnership
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