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Classified in: Science and technology, Business
Subjects: PDT, SVY

New Feel Benchmark Report reveals that online shoppers prefer an in-store-like shopping experience


Drawing data from 86 leading eCommerce brands, Feel's 'Conversational Sales Commerce: Benchmark Report' provides insights into brands' engagement with shoppers and assesses its effectiveness in boosting sales.

NEW YORK, Nov. 28, 2023 /PRNewswire-PRWeb/ -- Feel, a leading provider of conversational sales technology and service platform for eCommerce, has just released its latest Conversational Sales Commerce: Benchmark Report. The report explores how top brands respond to live sales questions from online shoppers to increase loyalty and drive more sales and revenue. It provides a comprehensive analysis of the impact and methods used to engage with live online shoppers and the growing need to humanize the customer journey. You can also follow Feel's report as posted on Twitter and LinkedIn.

Online shopping has become the preferred method for many consumers, providing a more accessible and convenient way to purchase products. Despite this shift from traditional brick-and-mortar stores, shoppers still desire human assistance to complete many online orders.

Conversational commerce has become an important strategy for brands to maximize sales and build brand loyalty. By providing customers with more personalized shopping experiences, they can express more empathy by proactively connecting with customers in meaningful ways.

Feel's Benchmark Report contains insightful data offering a clear view of how leading brands leverage AI, support, and sales team strategies to engage, delight, and convert more shoppers into loyal repeat purchasers. The research highlights the overall performance of different brands and underscores the importance of providing more humanized and engaging experiences tailored to the individual.

Serving as a reliable benchmark for online retailers-- the report lets brands gauge their performance and gain insight into potential improvements and benefits from high-level conversational sales commerce.

Key findings include:

"Customer support & sales require very different skill sets & expertise. Brands and products with high consideration and average order values demand a much more humanized shopping experience," said Oren Harnevo, CEO of Feel. As the industry evolves and brands realize that sales and support are not the same, brands must begin to provide more personalized and engaging shopping experiences based on their unique product offering.

The complete Conversational Sales Commerce: Benchmark Report is available for download, offering valuable insights for eCommerce and retail brands seeking to increase AOV and conversion rates through a more comprehensive conversational sales experience.

Jon MacDonald?CEO of "The Good," puts it perfectly, "Success in the online marketplace doesn't hinge solely on conversions ? it hinges on the entire digital journey leading to that conversion, from the moment a customer enters your site to follow up after the product has been delivered. Success comes from understanding and interacting with your customer along that journey."

About Feel

Feel is a 'Sales-as-a-Service' turnkey solution for every online business to build and scale a sales team with immediate revenue impact. Through its talent cloud of sales experts, Feel partners with brands to provide 24/7 AI-assisted sales experts that engage with a brand's customers to bring the in-store experience online through video, chat, text, phone, and email. The Feel solution allows brands to drive more revenue and create better customer experiences with little overhead.

Media Contact

Oren Harnevo, Feelcommerce Inc., 1 6502832289, [email protected], www.feel.tech

SOURCE Feel


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