For second consecutive year, TD SYNNEX (NYSE: SNX) conducted the 2023 Direction of Technology annual study, showing significant numbers for Latin America. The purpose of this study is to capture the opinions and expectations of channel partners around their business models, business performance and strategy and understand the landscape of technology adoption by companies that purchase the products and services commercialized by partners.
The conclusions of the regional report are based on the segmented results of a survey conducted (in collaboration with Canalys) among 550 B2B channel partners from Europe, APAC, North America, and Latin America and the Caribbean (LAC). The latter region was the second in terms of the number of respondents, with 22% of the total, only after Europe.
"The distinctive conditions in Latin America are reflected in the data from this year's study. The findings are revealing in multiple ways: the partners across the region are meaningfully preparing for a shifting reality by adjusting their priorities and business offerings ?just as channels do in other parts of the world? but the guidelines are different and respond to their situation and the parameters observed in their ecosystem," said Otavio Lazarini Barbosa, senior vice president, TD SYNNEX, LAC. "In LAC, areas which are being increasingly prioritized by most channel partners in the more than 60 participating countries, such as AI and ML offerings, or the importance of focusing on ESG initiatives, are overshadowed by other areas that respondents in the region consider key, including cybersecurity, networking, infrastructure, and hybrid cloud."
The most relevant findings from the study are divided into eight areas, including:
Partner business models are undergoing a shift towards services
Security and networking are critical for the majority of partners in LAC
Hybrid cloud will be a key investment area in the short term
Many challenges to face
Growth expectations reveal a complicated situation
Business investment within the next 12 years will focus on knowledge
Business planning increasingly performed in-house
ESG is still not a priority in Latin America
"The Direction of Technology Study is designed to help companies better understand and capitalize on the latest trends and demands of the technology ecosystem. We are excited to share the findings of the Latin America and the Caribbean supplement, which will enable our partners to obtain conclusions and guidelines tailored to the region where they do business, leading to better decision-making," said Marcos Murata, vice president, Vendor Management, Pre-sales Engineering and Marketing, TD SYNNEX LAC. "We are pleased to see our partners' great ability to adapt and respond going forward."
This year, the survey was conducted from May to July 2023 among 550 channel partners, including 119 respondents in Latin America ?spanning resellers, system integrators, service providers, MSPs, and distributors. To download the full Latin American supplement of the 2023 Direction of Technology Study, visit: www.tdsynnex.com/dot.
About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Fremont, California, and Clearwater, Florida, TD SYNNEX's 23,500 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com or follow us on LinkedIn, Facebook and Instagram.
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