Le Lézard
Subject: Survey

Millennial and Gen Z Adults Still See American Dream Within Reach Despite Challenges


While the definition of the "American Dream" is subjective, a new Chase survey of more than 2,500 Millennial and Gen Z adults shows that they believe freedom and homeownership are its most important pillars. The vast majority of respondents (78%) say that their goals are within reach, even as they recognize several factors making it more difficult today, such as housing affordability, inflation and the rising cost of living. The study's findings also underscore the need for accessible financial education, particularly as young adults prepare for major life purchases.

Key themes:

The state of the economy is worrying potential buyers about major life purchases...

...so, Millennial and Gen Z adults are thinking differently about their future.

Views of attaining the American Dream vary across the country.

Additionally, many respondents are looking for support as they work towards the major life purchases that may be a part of their American Dream. For example, more than half said they are unaware of down payment assistance programs for a home, particularly low down payment options. Chase offers a variety of tools for customers that can help with education and affordability, including:

About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.9 trillion and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone. For more information, go to chase.com.

Methodology: Data from on an online Chase survey conducted by Directions Research from July 26 ? August 14, 2023. More than 2,500 adults aged 18 to 40 who make at least $25,000 were surveyed in Baltimore, MD; Dallas, TX; Miami, FL; Phoenix, AZ; Columbus, OH; Seattle, WA; Los Angeles and Riverside, CA; and Boston, MA.



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