Widewail, the leading customer review and reputation management solution, announced today that Marino Chrysler Jeep Dodge Ram has earned the top spot for dealer reputation among all car dealerships in the Chicago market. The rankings were released as part of the inaugural Widewail Automotive Reputation Index and are determined by an extensive analysis of Google reviews. Rankings are calculated based on frequent and sustained review activity, average star ratings, and level of review response engagement with the majority of customers who leave reviews.
With an overall score of 93 out of a possible total of 100, Marino Chrysler Jeep Dodge Ram ranked above Volkswagen of Downtown Chicago, which earned a score of 90. The remainder of the top 10 includes North City Honda (87), Honda of Downtown Chicago (85), McGrath City Hyundai (83), Berman Nissan of Chicago (82), McGrath City Honda (78), Berman Subaru of Chicago (73), City Volkswagen of Chicago (73), and McGrath Lexus of Chicago (70).
"Given the role that customer experience plays today in local search rankings, online reputation has never been more vital to the success and growth of the dealership," said Matt Murray, CEO of Widewail. "Online reviews are a critical decision-making tool for service customers and buyers engaged in the shopping process. The Widewail Automotive Reputation Index brings reviews to the center of the discussion; it exists to provide car dealers with deeper insights into how they perform based on Google reviews displayed alongside competitors."
In addition to overall dealership rankings in the market, Widewail published separate rankings of the top 5 luxury dealer reputation leaders, recalculating scores based only on the luxury subset in Chicago. McGrath Lexus of Chicago earned a top ranking, with a score of 97, followed by McGrath Acura Downtown Chicago (96), Perillo BMW (90), Berman Infiniti Chicago (70), and Fletcher Jones Audi (66).
"All the dealerships earning top rankings in the Widewail Automotive Reputation Index should be celebrated for delivering an exceptional customer experience to their sales and service customers," added Murray. "Every part of the online reputation management process is important to their business and their future success."
The complete methodology outlining how rankings in the Widewail Automotive Reputation Index were developed is available at this link.
Widewail is deeply integrated into the automotive industry, supporting more than 5,000 dealership clients. Widewail's suite of solutions powers the modern shopping experience by leveraging automation to drive and directly manage customer and prospect conversations in consumer reviews, video and social media. Our Trust Marketing Platform helps businesses capture, distribute and shape the narrative of their business through the words of their customers with great reviews and video testimonial content, building trust between businesses and the communities they serve. The result: our solutions improve search rankings, and help companies understand how their actions affect their customer satisfaction and their overall reputation. For more information visit https://www.widewail.com/.