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Subjects: NEW PRODUCTS/SERVICES, MISCELLANEOUS, MISCELLANEOUS, MISCELLANEOUS

Act-On Marketing Automation expands integration capabilities to drive Open Data Strategy, new use cases for customers


PORTLAND, Ore., Nov. 07, 2023 (GLOBE NEWSWIRE) -- Act-On Software, a provider of enterprise marketing automation solutions, is again easing the job of marketers by expanding integration options with new advanced webhooks technology. These open up new engagement channels and use cases, within a growing martech and salestech ecosystem. In addition to Act-On's existing integrations and open data strategy, Act-On's advanced webhooks integration empowers organizations to interact with a massive partner ecosystem and reach an unlimited range of business needs.
As marketing technology stacks become increasingly complex and powerful, Act-On is focussed on delivering the easiest to use and most intelligent marketing automation solution, supported by an open data and extensibility philosophy. Data and integrations are paramount to B2B marketers in today's digital landscape, ensuring system interoperability while leveraging the single source of truth on customer behavior data that resides in Act-On's marketing automation platform. 
To enable this open data strategy, Act-On provides a comprehensive integration approach including: 

"Data and system extensibility is key to intelligent marketing ," CEO Kate Johnson said. "Through comprehensive integration strategy, advanced analytics, and AI everywhere, Act-On is charting the course for Marketing Automation 3.0."
With this latest release of advanced webhooks technology, Act-On enables B2B marketers at mid-market and enterprise organizations to engage their target audiences in more ways, streamline operations, and accelerate revenue growth. Here's a summary of possible use cases this technology now enables:

Act-On's expansive native, open, and flexible integration capabilities provide marketers with a versatile platform, seamlessly connecting with various data sources, tools, and applications. 
For more information, please visit Act-On's website.

About Act-On Software
Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value ? all with the fastest time-to-value. For more information, visit Act-On Software.

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