The rebranded linear television channel and digital streaming platform are integrated for a next-generation, unparalleled experience for Capitals, Wizards, Mystics, and Go-Go fans
First Episode of "Hometown with Rachel Nichols" premieres today with an interview with Ted and Zach Leonsis
WASHINGTON, Sept. 20, 2023 /PRNewswire/ -- Sports fans across Washington, D.C., Maryland and Virginia have a brand-new way to watch their favorite games, athletes and other exciting content related to their hometown teams.
The linear channel is available at the same channel number where NBC Sports Washington was formerly found via Pay TV providers. Monumental Sports & Entertainment (MSE), the parent company which acquired the network in 2022, announced the rebranding in June of 2023, and it officially takes effect across all channel guides today.
"Since acquiring NBC Sports Washington one year ago to the day, we have spent every day since building what we believe will be the best local media experience for the greatest fans in all of sports," said Zach Leonsis, President of Media & New Enterprises at Monumental Sports & Entertainment. "Our fans deserve the best experience possible, so we challenged ourselves to push every standard and deliver an extraordinary media platform. We're excited to begin the network's transformation this month with additional plans to unveil several significant upgrades throughout the course of the Capitals and Wizards regular seasons."
About the New Digital Experiences
The new digital platform provides fans with enhanced video functionality for live-streaming of games with authentication of their Pay TV credentials, on-demand viewing of original programming and game replays, exclusive behind the scenes content and more. Monumental Sports Network's new digital presence is optimized across desktop, tablet, and mobile experiences. Users who had the previous Monumental Sports Network app downloaded on their digital devices will receive a new version of the app via a standard app update.
Additional features of the new digital experience include:
Pay TV subscribers receive all these benefits for free by signing in with their TV Everywhere (TVE) credentials on Monumental Sports Network's online and mobile platforms.
Monumental Sports Network partnered on these enhancements with ViewLift, a leading end-to-end digital platform developer providing OTT distribution solutions for content owners across multiple device platforms, including web, mobile, connected TV devices, smart TVs and gaming consoles, to design and develop the brand-new digital experience.
About the New Linear Experience
As of today, when fans tune into Monumental Sports Network, they will see a new look and feel alongside a brand-new programming grid.
New Branding: The logo ? "Monumental M" ? was designed with subtle nods to the Washington Monument in the composition of the logo, which is unique and authentic to D.C. Designed by renowned brand agency, HZ, the network's name and brand identity underwent extensive testing which included thousands of season ticket members, causal sports fans and the broader regional community. The concept drew on the power of each sports team's colors and identities and D.C.'s architecture, textures, and symbols were also used as inspirations throughout the brand iconography. See more on the design here.
Additional Network Assets
Fans can stay connected to every aspect of the new experience through a full suite of services.
New Digital Properties: The digital experience is available on desktop, mobile, tablet, iOS, Android, Apple TV, Roku, and Amazon Fire TV. It features all the live programming, on-demand game replays and TV episodes, and exclusive behind-the-scenes digital content.
New Social Channels: Follow us at @MonSportsNet on X, Instagram, Meta, TikTok, and YouTube.
New Paid Media Campaign: Monumental Sports Network is partnering with Gupta Media to launch its first-ever ad campaign and will be seen in print, online and out-of-home boards around the D.C., Maryland and Virginia region.
New Visuals Inside Capital One Arena: Fans attending games and events can expect to see Monumental Sports Network signage around the venue as well as on the court and ice during game intermissions.
New Fan Engagement Opportunities: Check out the "Rock the Red Carpet" event during the Capitals Opening Night on October 13 where Monumental Sports Network will provide live coverage and host a station for fans to win fun prizes. Throughout the Capitals and Wizards seasons, Monumental Sports Network will host watch parties for fans throughout the DMV.
New Digital Newsletter: Sent three times a week, the Network's newsletter will keep fans up to date on the latest programming, as well as a roundup of the best digital content from our network and our teams.
New Broadcast Studio to Be Delivered this Winter
Monumental Sports Network is also building a brand-new production plant and broadcast studio, set to be delivered by early 2024 ? located right next to Capital One Arena, at Gallery Place. This two-story, SMPTE 2110 facility will feature two major league quality studios which can also combine on non-conflict nights to create one single regional telecast worthy experience. The facility will also feature two insert studios and five control rooms to produce multiple events simultaneously.
Upon the opening of the new production plant and studios, Monumental Sports Network plans to upgrade its video quality from 1080i (shooting at 30 frames per second) to 1080p (shooting at 60 frames per second) so fans can enjoy their favorite live and original programs in stunning HD. The new facility is also built to upgrade its video quality to 4K in the future. In addition, Monumental Sports Network will plan to pursue its alternate telecast strategy upon the opening of the new facility. Further announcements will be made this winter.
"While the local media ecosystem continues to evolve, we seek to build the exemplar local media platform in all of sports. The value of live sports rights continues to grow, which is why we are so confident in making these significant investments back into our local rights," continued Leonsis. "We will do more with our live rights than ever before, upgrading the existing live experience, and producing more programming to the benefit of our fans and business partners. We look forward to debuting many more additional upgrades and enhancements throughout the NBA and NHL regular seasons."
For more information:
About Monumental Sports Network
Monumental Sports Network is wholly-owned and operated by Monumental Sports & Entertainment (MSE). The network holds exclusive local television media rights for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington Mystics games. Monumental Sports Network is also the TV and digital home to the NBA G League's Capital City Go-Go and the NBA 2K League's Wizards District Gaming as well as exclusive behind-the-scenes content and original sports and entertainment programming. The network also boasts the most comprehensive regional high-school and regional collegiate Division II-and-under sports programming in the greater Washington D.C. metro area. For more visit: www.monumentalsportsnetwork.com
SOURCE Monumental Sports & Entertainment
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