MONTREAL, Sept. 19, 2023 (GLOBE NEWSWIRE) -- A groundbreaking new study, "The Benefits of Connecting Canadians," finds that the Trans Canada Trail (the Trail) plays a pivotal role in bolstering Canada's environmental resilience and economic development, and the health and well-being of Canadians.
The pioneering study ? a first of its kind in Canada ? was commissioned by Trans Canada Trail and conducted by Econsult Solutions, a Philadelphia-based firm that specializes in economic consulting and analytical services for businesses, governments, and non-profit organizations in a wide range of industries.
The study captures the overall benefits of Canada's national trail ? the world's longest, at 28,000 km ? and features local case studies from across the country. Data sources include national survey findings, trail use data and information from Statistics Canada. These data sets reveal that the Trans Canada Trail's impact in Canada is extensive, as captured in three broad categories:
"The release of this study coincides with escalating trail use in Canada and around the world, as well as the growing popularity of trails as a tourism destination," says Eleanor McMahon, President & CEO of Trans Canada Trail. "Quantifying the benefits of Canada's national trail, and identifying it as a tool for economic growth, public health enhancement, disease prevention and environmental protection provides critical information to trail groups, partners and funders, all of whom contribute to the viability of trail networks in Canada," said Eleanor McMahon.
These findings reinforce the Trans Canada Trail's inherent value to people, communities and the planet. The study's insights will inform Trans Canada Trail's ongoing priorities including work to build the capacity of local trail groups, and decisions related to trail development, climate readiness and tourism strategies.
"In an era marked by climate emergencies, significant economic challenges and stress on the healthcare system, this study underscores the importance of trails and the significant contribution they make to our national and local economies ? and to quality of life in Canada," says McMahon.
Interviews are available upon request (in English and French) with Eleanor McMahon, President & CEO of Trans Canada Trail.
Allison Leonard, Director of Communications, Trans Canada Trail
1-800-465-3636 ext: 4388
About Trans Canada Trail
The Trans Canada Trail (the Trail) is the longest recreational trail in the world, spanning over 28,000 kilometres on land and water. Linking three oceans ? the Atlantic, Pacific and Arctic ? the Trail connects 15,000 rural, urban and Indigenous communities across every province and territory. It is a ribbon that connects Canada's diverse landscapes, seasons, people and experiences, and fosters unity, collaboration and connectedness. Trans Canada Trail is a registered charity and stewards this national trail in collaboration with local Trail partners. With funding from the Government of Canada through Parks Canada, and investments from all levels of government and generous donors, Trans Canada Trail is the largest investor in trail infrastructure projects in Canada, supporting improvements, growth and enhancements for generations to come. tctrail.ca
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