Smoothies Market size is set to grow by USD 664.85 million from 2022 to 2027, The increasing number of smoothie outlets to boost the market - Technavio

NEW YORK, May 31, 2023 /PRNewswire/ -- The global smoothies market size is estimated to grow by USD 664.85 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 6.06% during the forecast period. North America is estimated to account for 35% of the global market growth during the forecast period. The consumption of smoothies is increasing rapidly in North America, particularly in the US and Canada because of the health benefits. Furthermore, the rising trends of healthy eating and consuming raw and organic food products among the young US population in their 20s and 30s are driving the smoothie market growth in the region. Due to the presence of major vendors in the region, the market is expected to grow during the forecast period, which, in turn, will positively impact the global smoothies market during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Smoothies Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on consumption pattern (out of home and at home), product (fruit based, vegetable based, dairy based, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

• The market share growth by the out of home segment will be significant for overall market growth during the forecast period. Smoothies are mostly consumed out of home, mainly because of the convenience factor and hectic lifestyles, as people have less time to prepare them at home. Thus, the majority of the distribution channels for this segment are smoothie bars, restaurants, and other food service chains. For instance, In November 2020, Jamba Juice launched two new kids' smoothies which are Sash's Splash and Croodaceous Cooler. Hence, such factors will fuel the growth of the out-of-home consumption segment during the forecast period, which, in turn, will drive the global smoothies market during the forecast period.

Get Insights on the market contribution of various segments including country and region wise, historic (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Smoothies Market ? Market Dynamics
Key factor driving market growth
A major factor driving the smoothie market growth is the increasing number of smoothie outlets. The manufacturers of smoothies are increasing their global presence. This is mainly due to the growing demand for smoothies among Generation Y. For instance, Jamba Juice, one of the leading smoothie chains in the US, opened its first location in Thailand in 2017, which marked the company's 70th international location.

Similarly, Smoothie King, the world's largest smoothie brand, opened a record 263 new stores globally in 2020, including 71 new stores in the United States. Hence, the growing number of smoothie outlets will positively drive the global smoothie market during the forecast period. 

Leading trends influencing the market 

A key trend that is shaping the smoothies market growth is the increasing number of product launches by regional and international players. Smoothie manufacturers are developing innovative strategies to increase the market share of their products. Apart from that, various technical innovations by manufacturers will also drive the market.

For instance, in December 2020, Smoothie King launched a new Metabolism Boost Banana Passion Fruit smoothie for health-conscious customers. Hence, such product launches are key smoothie industry trends, which will positively drive the growth of the market focus during the forecast period.

Major challenges hindering the market growth

Fluctuating prices of fruits and vegetables are one of the key challenges impeding the smoothies market growth. The supply of raw materials gets affected due to adverse weather conditions, national emergencies, natural disasters, supply shortages, and other unexpected events.

Effectively, it becomes a challenge for manufacturers to introduce new product varieties with specific ingredients that help in enriching taste in the market. Hence, the price of fruits fluctuates with weather conditions which could render a significant impact on the market during the forecast period.

Get Insights on Market Drivers, trends, & Challenges for historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Smoothies Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the smoothies market between 2023 and 2027
• Precise estimation of the size of the smoothies market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the smoothies market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Smoothies Market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary ? Chart on Market Overview
• Exhibit 02: Executive Summary ? Data Table on Market Overview
• Exhibit 03: Executive Summary ? Chart on Global Market Characteristics
• Exhibit 04: Executive Summary ? Chart on Market by Geography
• Exhibit 05: Executive Summary ? Chart on Market Segmentation by Consumption Pattern
• Exhibit 06: Executive Summary ? Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary ? Chart on Incremental Growth
• Exhibit 08: Executive Summary ? Data Table on Incremental Growth
• Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global smoothies market 2017 - 2021
• Exhibit 18: Historic Market Size ? Data Table on global smoothies market 2017 - 2021 ($ million)

• 4.2 Consumption Pattern Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size ? Consumption Pattern Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size ? Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size ? Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size ? Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers ? Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers ? Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants ? Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes ? Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry ? Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Consumption Pattern

• 6.1 Market segments 
• Exhibit 30: Chart on Consumption Pattern - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Consumption Pattern - Market share 2022-2027 (%)

• 6.2 Comparison by Consumption Pattern 
• Exhibit 32: Chart on Comparison by Consumption Pattern
• Exhibit 33: Data Table on Comparison by Consumption Pattern

• 6.3 Out of home - Market size and forecast 2022-2027
• Exhibit 34: Chart on Out of home - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Out of home - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Out of home - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Out of home - Year-over-year growth 2022-2027 (%)

• 6.4 At home - Market size and forecast 2022-2027
• Exhibit 38: Chart on At home - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on At home - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on At home - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on At home - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Consumption Pattern
• Exhibit 42: Market opportunity by Consumption Pattern ($ million)
• Exhibit 43: Data Table on Market opportunity by Consumption Pattern ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 44: Chart on Product - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 46: Chart on Comparison by Product
• Exhibit 47: Data Table on Comparison by Product

• 7.3 Fruit based - Market size and forecast 2022-2027
• Exhibit 48: Chart on Fruit based - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Fruit based - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Fruit based - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Fruit based - Year-over-year growth 2022-2027 (%)

• 7.4 Vegetable based - Market size and forecast 2022-2027
• Exhibit 52: Chart on Vegetable based - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Vegetable based - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Vegetable based - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Vegetable based - Year-over-year growth 2022-2027 (%)

• 7.5 Dairy based - Market size and forecast 2022-2027
• Exhibit 56: Chart on Dairy based - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Dairy based - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Dairy based - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Dairy based - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 60: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 64: Market opportunity by Product ($ million)
• Exhibit 65: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 India - Market size and forecast 2022-2027
• Exhibit 103: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Barfresh Food Group Inc. 
• Exhibit 119: Barfresh Food Group Inc. - Overview
• Exhibit 120: Barfresh Food Group Inc. - Product / Service
• Exhibit 121: Barfresh Food Group Inc. - Key offerings

• 12.4 Campbell Soup Co. 
• Exhibit 122: Campbell Soup Co. - Overview
• Exhibit 123: Campbell Soup Co. - Business segments
• Exhibit 124: Campbell Soup Co. - Key offerings
• Exhibit 125: Campbell Soup Co. - Segment focus

• 12.5 Daily Harvest Inc. 
• Exhibit 126: Daily Harvest Inc. - Overview
• Exhibit 127: Daily Harvest Inc. - Product / Service
• Exhibit 128: Daily Harvest Inc. - Key offerings

• 12.6 Focus Brands LLC 
• Exhibit 129: Focus Brands LLC - Overview
• Exhibit 130: Focus Brands LLC - Product / Service
• Exhibit 131: Focus Brands LLC - Key offerings

• 12.7 Happy Planet Foods Inc. 
• Exhibit 132: Happy Planet Foods Inc. - Overview
• Exhibit 133: Happy Planet Foods Inc. - Product / Service
• Exhibit 134: Happy Planet Foods Inc. - Key offerings

• 12.8 KOIA 
• Exhibit 135: KOIA - Overview
• Exhibit 136: KOIA - Product / Service
• Exhibit 137: KOIA - Key offerings

• 12.9 MTY Food Group Inc. 
• Exhibit 138: MTY Food Group Inc. - Overview
• Exhibit 139: MTY Food Group Inc. - Business segments
• Exhibit 140: MTY Food Group Inc. - Key offerings
• Exhibit 141: MTY Food Group Inc. - Segment focus

• 12.10 NOKA Organics LLC 
• Exhibit 142: NOKA Organics LLC - Overview
• Exhibit 143: NOKA Organics LLC - Product / Service
• Exhibit 144: NOKA Organics LLC - Key offerings

• 12.11 PepsiCo Inc. 
• Exhibit 145: PepsiCo Inc. - Overview
• Exhibit 146: PepsiCo Inc. - Business segments
• Exhibit 147: PepsiCo Inc. - Key news
• Exhibit 148: PepsiCo Inc. - Key offerings
• Exhibit 149: PepsiCo Inc. - Segment focus

• 12.12 Smoothie King Franchises Inc. 
• Exhibit 150: Smoothie King Franchises Inc. - Overview
• Exhibit 151: Smoothie King Franchises Inc. - Product / Service
• Exhibit 152: Smoothie King Franchises Inc. - Key offerings

• 12.13 The Coca Cola Co. 
• Exhibit 153: The Coca Cola Co. - Overview
• Exhibit 154: The Coca Cola Co. - Business segments
• Exhibit 155: The Coca Cola Co. - Key news
• Exhibit 156: The Coca Cola Co. - Key offerings
• Exhibit 157: The Coca Cola Co. - Segment focus

• 12.14 The Hain Celestial Group Inc. 
• Exhibit 158: The Hain Celestial Group Inc. - Overview
• Exhibit 159: The Hain Celestial Group Inc. - Business segments
• Exhibit 160: The Hain Celestial Group Inc. - Key news
• Exhibit 161: The Hain Celestial Group Inc. - Key offerings
• Exhibit 162: The Hain Celestial Group Inc. - Segment focus

• 12.15 The Kraft Heinz Co. 
• Exhibit 163: The Kraft Heinz Co. - Overview
• Exhibit 164: The Kraft Heinz Co. - Business segments
• Exhibit 165: The Kraft Heinz Co. - Key offerings
• Exhibit 166: The Kraft Heinz Co. - Segment focus

• 12.16 The Smoothie Bombs 
• Exhibit 167: The Smoothie Bombs - Overview
• Exhibit 168: The Smoothie Bombs - Product / Service
• Exhibit 169: The Smoothie Bombs - Key offerings

• 12.17 Tropical Smoothie Cafe LLC 
• Exhibit 170: Tropical Smoothie Cafe LLC - Overview
• Exhibit 171: Tropical Smoothie Cafe LLC - Product / Service
• Exhibit 172: Tropical Smoothie Cafe LLC - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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