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K-12 testing and assessment market size to grow by USD 9,895.67 million between 2022 and 2027; Growth driven by increasing use of analytics - Technavio

NEW YORK, March 31, 2023 /PRNewswire/ -- The K-12 testing and assessment market size is expected to grow by USD 9,895.67 million at a CAGR of 10.21% from 2022 to 2027, according to the latest research report from Technavio. The market is driven by the increasing use of analytics. Technological advances and the growing use of big data have increased the prominence of analytics in educational institutions. The inclusion of analytics is enabling schools to provide a personalized form of learning. Teachers and educators can use the captured data through analytics to identify the learning needs and provide a customized plan for students. They also provide a viable option to automate the testing and assessment function of teachers and educators. Many such benefits are increasing the use of analytics in the education sector, which is positively influencing the growth of the market. Here is an exclusive report talking about market scenarios, estimates, the impact of the lockdown, and customer behavior. Download a Sample Report!

The K-12 testing and assessment market report offers a comprehensive analysis of the strategies adopted by vendors and the trends, drivers, and challenges affecting the market size. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment.

The K-12 testing and assessment market is segmented by product (curriculum-based testing and non-curriculum-based testing), method (blended method, online method, and traditional method), and geography (APAC, Europe, MEA, North America, and South America).

By product, the market growth will be significant in the curriculum-based testing segment during the forecast period. With the advent of digitization, end-users such as teachers and educational institutions are opting for a blended mode of testing. They are partnering with vendors that provide digital testing and assessment solutions for the K-12 industry. This is creating significant opportunities for vendors to capitalize in this segment.

North America will account for 46% of the market growth during the forecast period. Vendors operating in the region are investing in new technologies to have flexibility in the academic field. In addition, the increasing number of government initiatives to improve the quality of education and the overall development of students has encouraged many schools to incorporate testing and assessment tools into the curriculum. All these factors are driving the growth of the regional market.

This report presents a detailed picture of the market by the way of study, synthesis, and
summation of data from multiple sources through an analysis of key parameters.
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The K-12 testing and assessment market covers the following areas:

Companies Mentioned

The global K-12 testing and assessment market is fragmented due to the presence of many local and international players. Many vendors have a strong geographic presence with centers across multiple cities in various economies. Vendors are increasingly showing interest in regions such as APAC and the Middle East and Africa. This is because a significant amount of revenue is expected to generate from these regions. Vendors in these markets majorly compete on the method used and supporting features offered.

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K-12 Testing and Assessment Market Scope

Report Coverage


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 10.21%

Market growth 2023-2027

USD 9,895.67 million

Market structure


YoY growth 2022-2023(%)


Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 46%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Edutech, ExamSoft Worldwide LLC, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., K12 Techno services Pvt. Ltd, NIIT Ltd, Oxford University Press, Pearson Plc, Qorrect, Scantron Inc., Sylvan Learning LLC, UMeWorld Ltd., and Vedantu Innovations Pvt. Ltd.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Key Topics Covered:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Product

7 Market Segmentation by Method

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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