E-learning Market size in Europe to grow by USD 53.27 billion from 2021 to 2026, Driven by the availability of subject proficiency assessments and certifications - Technavio

NEW YORK, March 23, 2023 /PRNewswire/ -- The e-learning market in Europe size is estimated to grow by USD 53.27 billion from 2021 to 2026 at a CAGR of 17.14% during the forecast period. The growth of the market is driven by factors such as the availability of subject proficiency assessments and certifications, increasing emphasis on personalized learning, and rapid adoption of digital platform-enabled education.

E-learning Market in Europe Insights -

• Vendors: 15+, Including Adobe Inc., Articulate Global Inc., Cegos Group, Cengage Learning Inc., Cisco Systems Inc., City and Guilds Group, D2L Corp., Instructure Inc., Interaction Associates Inc., John Wiley and Sons Inc., Learning Technologies Group Plc, Mind Gym Plc, NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Richardson Consulting Group, Simplilearn Solutions Pvt. Ltd., and Skillsoft Ltd., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: End-user (higher education, corporate, and K-12), product (packaged content and solutions), and geography (UK, Germany, and the Rest of Europe)

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Geographic Overview

Several vendors like Pearson and Cengage Learning Holdings, offer a range of e-learning content solutions in the country. There is a growing shift toward personalized education in the UK over the last few years. Schools, colleges, and universities are increasingly adopting digital technology in their teaching curriculum. Furthermore, the growing focus by the UK government on the development of the education technology sector in the country has aided the growth in the adoption of digital learning in educational institutions. 

E-learning Market In Europe ? Market Dynamics

Major Drivers - 

• The availability of subject proficiency assessments and certifications is a major driver supporting the e-learning market in Europe.
• Assessments on the e-learning courses help evaluate the level of subject proficiency of learners, and aid in building learner awareness about their progress in learning a subject concept. E-learning courses enable learners to re-study the sections of subject content they have scored less during the assessment. 
• Vendors certify learners after the completion of their e-learning courses based on grades achieved in assessments.
• Certificates received on specific subjects from vendors help learners build their credentials for future job opportunities.
• Hence, regular assessments of the subject knowledge efficiency and certifications are expected to drive the growth of the market during the forecast period.

Key challenges - 

• High development costs of e-learning courses are a major factor hindering the e-learning market in Europe.
• The development and design cost of e-learning courses is based on the instructional design model chosen. 
• For instance, the language course designed for children includes basic words and video graphics and for students at higher education levels, it includes more short lectures and direct conversations with tutors.
• E-learning courses are to be updated on a regular basis to meet the changing technologies and market trends and to sustain competition in the growing e-learning market.
• On average, the cost associated with the production of online course content for an hour is around USD 18,000.
• The high development cost of e-learning courses is likely to slow down the growth of the market in focus during the forecast period.

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Geographic Overview - The UK was the major market share holder in Europe in 2021. Several vendors, such as Pearson Plc and Cengage Learning Inc., offer a range of e-learning content solutions in the country. There has been a growing shift toward personalized education in the UK in recent years. Schools, colleges, and universities increasingly adopt digital technology in their teaching curriculum. Furthermore, the increased focus by the UK government on the development of the education technology sector in the country has aided the adoption of digital learning in educational institutions.

E-learning market in Europe - Vendor Insights

Technavio report analyzes the market's competitive landscape and offers information on several market vendors including ?

Adobe Inc. - The company offers Captive under learning hubb for e-learning.
Articulate Global Inc. - The company offers Storyline 3 for e-learning to create interactive courses for any device.

Cegos Group - The company offers Cegos e-learning catalog on soft skills to provide a highly interactive and stimulating experience.

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What are the key data covered in this E-learning Market in Europe report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the e-learning market in Europe between 2022 and 2026
• Precise estimation of the size of the e-learning market in Europe and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in the consumer behavior
• Growth of the e-learning market across Europe
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the e-learning market in Europe vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary ? Chart on Market Overview
• Exhibit 02: Executive Summary ? Data Table on Market Overview
• Exhibit 03: Executive Summary ? Chart on Country Market Characteristics
• Exhibit 04: Executive Summary ? Chart on Market by Geography
• Exhibit 05: Executive Summary ? Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary ? Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary ? Chart on Incremental Growth
• Exhibit 08: Executive Summary ? Data Table on Incremental Growth
• Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Europe: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers ? Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers ? Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants ? Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes ? Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry ? Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

• 5.1 Market segments
• Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
• Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)

• 5.2 Comparison by End-user 
• Exhibit 27: Chart on Comparison by End-user
• Exhibit 28: Data Table on Comparison by End-user

• 5.3 Higher education - Market size and forecast 2021-2026 
• Exhibit 29: Chart on Higher education - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Higher education - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Higher education - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Higher education - Year-over-year growth 2021-2026 (%)

• 5.4 Corporate - Market size and forecast 2021-2026 
• Exhibit 33: Chart on Corporate - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Corporate - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Corporate - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Corporate - Year-over-year growth 2021-2026 (%)

• 5.5 K-12 - Market size and forecast 2021-2026 
• Exhibit 37: Chart on K-12 - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on K-12 - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on K-12 - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on K-12 - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by End-user 
• Exhibit 41: Market opportunity by End-user ($ million)

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 42: Chart on Product - Market share 2021-2026 (%)
• Exhibit 43: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product 
• Exhibit 44: Chart on Comparison by Product
• Exhibit 45: Data Table on Comparison by Product

• 6.3 Packaged content - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Packaged content - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Packaged content - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Packaged content - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Packaged content - Year-over-year growth 2021-2026 (%)

• 6.4 Solutions - Market size and forecast 2021-2026 
• Exhibit 50: Chart on Solutions - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Solutions - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Solutions - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Solutions - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Product 
• Exhibit 54: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 56: Chart on Market share by geography - 2021-2026 (%)
• Exhibit 57: Data Table on Market share by geography - 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 58: Chart on Geographic comparison
• Exhibit 59: Data Table on Geographic comparison

• 8.3 UK - Market size and forecast 2021-2026 
• Exhibit 60: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 61: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 62: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 63: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.4 Germany - Market size and forecast 2021-2026 
• Exhibit 64: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.5 Rest of Europe - Market size and forecast 2021-2026 
• Exhibit 68: Chart on Rest of Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)

• 8.6 Market opportunity by geography 
• Exhibit 72: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 73: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 74: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 75: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 76: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 77: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 78: Matrix on vendor position and classification

• 11.3 Adobe Inc.
• Exhibit 79: Adobe Inc. - Overview
• Exhibit 80: Adobe Inc. - Business segments
• Exhibit 81: Adobe Inc. - Key news
• Exhibit 82: Adobe Inc. - Key offerings
• Exhibit 83: Adobe Inc. - Segment focus

• 11.4 Articulate Global Inc. 
• Exhibit 84: Articulate Global Inc. - Overview
• Exhibit 85: Articulate Global Inc. - Product / Service
• Exhibit 86: Articulate Global Inc. - Key offerings

• 11.5 Cegos Group
• Exhibit 87: Cegos Group - Overview
• Exhibit 88: Cegos Group - Product / Service
• Exhibit 89: Cegos Group - Key offerings

• 11.6 Cengage Learning Inc. 
• Exhibit 90: Cengage Learning Inc. - Overview
• Exhibit 91: Cengage Learning Inc. - Product / Service
• Exhibit 92: Cengage Learning Inc. - Key offerings

• 11.7 City and Guilds Group 
• Exhibit 93: City and Guilds Group - Overview
• Exhibit 94: City and Guilds Group - Product / Service
• Exhibit 95: City and Guilds Group - Key offerings

• 11.8 D2L Corp.
• Exhibit 96: D2L Corp. - Overview
• Exhibit 97: D2L Corp. - Product / Service
• Exhibit 98: D2L Corp. - Key news
• Exhibit 99: D2L Corp. - Key offerings

• 11.9 Instructure Inc.
• Exhibit 100: Instructure Inc. - Overview
• Exhibit 101: Instructure Inc. - Product / Service
• Exhibit 102: Instructure Inc. - Key offerings

• 11.10 Interaction Associates Inc. 
• Exhibit 103: Interaction Associates Inc. - Overview
• Exhibit 104: Interaction Associates Inc. - Product / Service
• Exhibit 105: Interaction Associates Inc. - Key offerings

• 11.11 John Wiley and Sons Inc. 
• Exhibit 106: John Wiley and Sons Inc. - Overview
• Exhibit 107: John Wiley and Sons Inc. - Business segments
• Exhibit 108: John Wiley and Sons Inc. - Key offerings
• Exhibit 109: John Wiley and Sons Inc. - Segment focus

• 11.12 Learning Technologies Group Plc 
• Exhibit 110: Learning Technologies Group Plc - Overview
• Exhibit 111: Learning Technologies Group Plc - Business segments
• Exhibit 112: Learning Technologies Group Plc - Key news
• Exhibit 113: Learning Technologies Group Plc - Key offerings
• Exhibit 114: Learning Technologies Group Plc - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 115: Inclusions checklist
• Exhibit 116: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 117: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 118: Research methodology
• Exhibit 119: Validation techniques employed for market sizing
• Exhibit 120: Information sources

• 12.5 List of abbreviations 
• Exhibit 121: List of abbreviations 

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