Le Lézard
Classified in: Tourism and vacations, Science and technology, Sports and recreation
Subject: SVY

Travel is changing: Will New Zealanders be Memory Makers or Excited Experientialists in 2033?

MADRID, Feb. 9, 2023 As an estimated 474 million tourists traveled internationally between January and July 2022 compared to 175 million in 2021, international tourism continues to bounce back.

But how will we travel in 2033? A global research study ? Traveler Tribes 2033 ? the third in a series that launched in 2007, identifies four Traveler Tribes that will develop in the next 10 years. It does so by examining the future forces of change transforming travel, alongside emerging traveler traits, behaviors and preferences, to understand exactly what it is that travelers will want a decade from now.

It suggests many travelers will be open to new and emerging technologies and will want to travel in more sustainable ways. But with some travelers concerned about the proliferation of technology and the increasing need for cyber-security and data privacy, the industry must work together to ensure all travelers benefit from technological advances.

Moving beyond the limitations of traditional segmentation, this psychographic approach identifies four key Traveler Tribes likely to be dominant in 2033:

The study also revealed that New Zealanders are looking forward to:

Meanwhile, the top 3 emerging technologies that pique the interest of New Zealand travelers for 2033 are using data to create relevant trips; virtual reality preview tours and being able to pay for trips by cryptocurrency, in a virtual reality or via facial recognition.

Decius Valmorbida, President, Travel, Amadeus: "As an industry we want to build travel experiences that are both inspiring and inspired. And we can only do that by understanding what travelers want now and into the future. As we look ahead, it is clear that what the Excited Experientialist will require will be different from that of the Memory Maker.  As technology advances through AI, biometrics and the Metaverse, we are able to deliver more tailored journeys that meet the needs of different types of travelers ? whether it is the desire for speed, comfort, reassurance or excitement.

Paco Pérez-Lozao Rüter, President, Hospitality, Amadeus: "Travel is about the places we stay, the destinations we visit, the experiences we have. It's important for many of us that when we travel we have a positive impact on the places we visit, and that is likely to increase. Our preferences as travelers continue to evolve, and this study gives us a glimpse into the future. We have different needs depending on the trip, who we're traveling with and what we are looking for. The challenge for the industry is to adapt to people's changing preferences, ensuring that destinations and places deliver what travelers want."

Karun Budhraja, Senior Vice President, Travel unit Marketing, Asia Pacific, Amadeus: "The travel landscape in markets across the Asia Pacific is incredibly diverse. As the travel industry renews, the Traveler Tribes report maps out what matters most to travelers in APAC; be it sustainable travel or emerging technologies, their behaviors and the values they seek in travel will shape the industry in 2033 and beyond."

This is the third in Amadeus' Traveler Tribes research initiative, the first launched in 2007, the second in 2015. It is part of Amadeus' commitment to driving innovation at scale and making travel better for travelers and travel companies everywhere.

Jack Miles, Lead Researcher and Senior Director, Northstar: "Future predictions are difficult, especially in travel. This is because travel is about humans and how they think and behave ? all of which are complex as people aren't always rational. However, using extensive traveler research based on behavioral science and consumer psychology, expert insight from diverse fields like forecasting, technology and academia, and data-analytics, this study has uncovered many insights to help understand travelers and predict their future behavior. From the importance and challenge of sustainability to the need to reassure travelers about the changing role of technology, one thing is clear, travel will continue to play a vital role in enriching our lives as we head towards 2033."

To read more about the research and identified Traveler Tribes, please visit amadeus.com/traveler-tribes.

TAKE OUR QUIZ to find out which Traveler Tribe you are part of:

Notes to the editors:

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus' solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. In 2019, we helped connect over 1.9 billion people to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company has also been recognized by the Dow Jones Sustainability Index for the last ten years.

To find out more about Amadeus, visit www.amadeus.com.

Follow us on: Facebook  | Twitter | Linkedin | Youtube | Website 


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