Le Lézard
Classified in: Science and technology
Subjects: Photo/Multimedia, Product/Service

77% of Organizations Don't Track Seller Happiness


Churn rates are rising in social selling organizations yet most companies have blind spots when it comes to seller happiness and wellbeing, according to research from social sales enablement platform, Penny AI.

People choose social selling because they need additional income sources, but they stay for the community. As 2023 brings rising costs and increased economic pressures, social selling companies need to prioritize the well-being of their sellers and influencers. This starts with effective onboarding and continues with the ability to track the seller's experience not just from a sales perspective but a wellness perspective.

According to Penny's research, 58% of sellers recommend new sellers don't start with corporate onboarding programs. And corporate respondees agreed with 46% of corporate believing the field is unsatisfied with current onboarding programs. To effectively measure happiness, first corporate will need to improve the onboarding experience so that they can track seller behaviour and initiate nurturing win-back campaigns.

Maria Osipova, Chief Marketing Officer, Penny AI, says "Based on these findings, seller well-being and proactive prevention of burnout can quickly become a strategic advantage for organizations. Driving purpose and a sense of accomplishment, including wellness practices and self-care into training routines, are just the beginning that can make a world of a difference to burnout-driven churn rates, but even more so in someone's life."

Only 50% of organizations have both high visibility on their sellers' sales metrics and high visibility on their sellers' well-being. This gap in data leaves organizations vulnerable to involuntary churn.

Churn impact in numbers:

In Penny's research, 15% of sellers say they aren't happy. Combining the 15% unhappiness rate with the industry's high churn rate, it's imperative that organizations incorporate well-being and happiness tracking to deliver win-back campaigns to nurture those who need it most.

About Penny

Penny is the Social Commerce Enablement Platform purpose-built for brands to empower the modern social seller. The data-driven unified platform leverages AI to enable sellers with an automated repeatable process, ongoing learning and business intelligence, resulting in exceptional customer experience and measurable sales growth.

For more information:

The 2023 Social Selling Trends Report
Website


These press releases may also interest you

at 09:15
UserTesting, a SaaS leader in experience research and insights, today announced customer TULA Skincare boosted conversion rates by 300 percent with the UserTesting® Human Insight Platform. The research and design teams at TULA benefited from the rich...

at 09:15
Identity Digitaltm, a leader in connecting the online world with domain names and related technologies, today announced its partnership with Invest.Green. Invest.Green democratizes green investing by bringing institutional quality insights and...

at 09:15
Octave® Bioscience, Inc., a leading precision care company that delivers a new standard for managing multiple sclerosis (MS) and other neurodegenerative diseases, today announced the appointment of two key executives, Jeron Evans as Chief Revenue...

at 09:15
Tigo Energy, Inc. , a leading provider of intelligent solar and energy software solutions, today announced the installation and commissioning of a rooftop solar system at its headquarters in California. The system was designed and deployed by Tigo...

at 09:10
Dexian, a leading provider of staffing, IT, and workforce solutions, today announced the launch of Dexian Futures, an online coding and career development program sponsored by Dexian. This groundbreaking program offers comprehensive instruction on...

at 09:10
Azul, the only company 100% focused on Java, today announced the recipients of its 2024 Channel Partner Awards honoring the outstanding performance and unwavering dedication of Azul's top-performing channel partners. These partners have been...



News published on and distributed by: