Le Lézard
Classified in: Science and technology
Subject: PER

MessageGears Strengthens Leadership Team, Appoints Natalia Dykyj as Chief Marketing Officer


Dykyj is the latest C-level addition for MessageGears, which is on a mission to help enterprise marketers unlock the power of their zero- and first-party data to elevate their customer engagement programs

ATLANTA, Jan. 31, 2023 /PRNewswire-PRWeb/ -- MessageGears, the leading customer engagement platform for big consumer brands, has appointed Natalia Dykyj to Chief Marketing Officer. Dykyj, who brings 20 years of experience in creating and executing marketing, product, and go-to-market strategies, will work to build awareness of MessageGears' unique value proposition within an otherwise crowded and undifferentiated market.

MessageGears' platform allows enterprise marketers to leverage zero- and first-party data to engage with their customers in highly personalized ways across the full spectrum of digital channels - email, SMS, in-app, mobile push, web, and TV. In pioneering the only enterprise solution that directly accesses brands' data repositories instead of relying on cloud data syncs, their solution eliminates the latency, inflexibility, and other limitations introduced by every other marketing cloud and customer engagement platform. MessageGears helps brands such as Expedia, Indeed, OpenTable, Rakuten, and T-Mobile unlock the full potential of their data in their customer engagement programs.

Dykyj, who was previously vice president and head of marketing at MessageBird and SparkPost, is the latest senior executive to join MessageGears' leadership team. Her appointment continues a pattern of major milestones for the marketing software leader, which announced $62 million in growth funding in December, and earlier this month announced the acquisition of mobile marketing leader Swrve.

"Now is the time for us to kick into high gear and expose MessageGears' unique enterprise solutions to more brands," said MessageGears CEO, Roger Barnette. "Natalia is a change agent with a proven track record of creating and executing go-to-market and marketing programs that drive results. She is a people-first, performance-focused leader who loves to build, coach, and empower teams to tackle big challenges. We're thrilled to have her on board."

"Over the last few years, we've seen a wave of enterprise brands investing in their zero- and first-party data, and that wave is only going to continue to grow", said Dykyj. "MessageGears is in a truly unique position to help those brands unlock all that data. I could not be more excited about amplifying MessageGears' vision and changing how we all talk about 'great' customer engagement for years to come."

Dykyj's appointment rounds out MessageGears' leadership team, which in June added Matt McKernan as Chief Revenue Officer. MessageGears also recently promoted Abby Henderson, who joined MessageGears in May 2021, to Chief Financial Officer, and elevated co-founder Taylor Jones to Chief Customer Officer. These executives join MessageGears' long-time Chief Technology Officer, Craig Pohan, on the management team, reporting to CEO Barnette.

About MessageGears

MessageGears is the only data-connected customer engagement platform built for today's enterprise. MessageGears is a radically different enterprise software company, delivering advanced customer segmentation and message personalization and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before. MessageGears has transformed what marketers thought was possible at major brands like Expedia, Rakuten, T-Mobile, and Chick-fil-A. Learn more at messagegears.com.

###

Contact:
Kevin Wolf
[email protected]

Media Contact

Kevin Wolf, MessageGears, 888-355-0886, [email protected]

Twitter, Facebook

 

SOURCE MessageGears


These press releases may also interest you

at 04:00
Halfpricesoft.com offers a seamless and secure solution for in-house payroll processing with the l atest 2024 ezPaycheck YTD feature for those switching to the program, mid-year. The application is also combine d with features that have long...

at 04:00
U Power Limited (the "Company" or "U Power"), a vehicle sourcing services provider with a vision to becoming a comprehensive EV battery power solution provider in China, today announced that the Company held an extraordinary general meeting of...

at 04:00
"The tourism data for Milan in 2023 reached an all-time high, and it's a success we must share among many stakeholders, both public and private, including the dense network of accommodation facilities in the city. We need virtuous examples like Hotel...

at 03:59
Timekettle, a fast-growing cross-language communication solutions innovator, has successfully wrapped up its #SpringTravelWithTimekettle campaign on Instagram. Running from March 18 to 24, Timekettle encouraged global travelers to share their...

at 03:52
The progressive decrease in hearing in elderly people can represent a major problem for their quality of life: it has in fact been demonstrated that critical issues such as these, in addition to being a problem as such, can...

at 03:44
Bitrue, a leading cryptocurrency exchange serving over 10 million users globally, announces a focus on user behavior analysis to further develop the utility of its native token, Bitrue Coin (BTR). "Understanding how our users interact with BTR is...



News published on and distributed by: