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Classified in: Science and technology
Subject: Product/Service

AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends


AppLovin (NASDAQ: APP), the leading growth platform for developers, today released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. The data-driven report empowers mobile app developers and marketers, across verticals, to drive better performing mobile ad campaigns.

AppLovin's in-house creative agency, SparkLabs, analyzed data from 52.3 billion impressions, 22.4 billion clicks, and 267 million installs, as well as tens of thousands of creatives in 2022. The report examines the concepts and variables that produced the most impact and highest ROI.

"Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns," said Katie Jansen, CMO of AppLovin. "The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend."

Key insights from the report include:

"Putting the best creative pieces together doesn't always guarantee a win," Jansen added. "To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app."

About AppLovin

AppLovin enables developers to grow their business. Businesses rely on AppLovin's market leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.


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