Le Lézard
Classified in: Tourism and vacations
Subjects: TRAVEL, MISCELLANEOUS, MISCELLANEOUS

Hong Kong Tourism Board to Launch Global Promotions to Attract Visitors with Three Strategies


HONG KONG and TORONTO, Dec. 14, 2022 (GLOBE NEWSWIRE) -- The Hong Kong Tourism Board (HKTB) organised a mega familiarisation trip for about 60 Southeast Asia (SEA) travel trade representatives from Thailand, Malaysia, Indonesia, the Philippines and Singapore to allow them to experience in person Hong Kong's new tourism appeals and winter festivity. As the Government lifted the amber code, the SEA delegation is the first inbound visitor group to fully enjoy Hong Kong's dearly-missed cuisines and diverse experiences.

Mr. Dane Cheng, HKTB Executive Director, said, "It is glad to see the lifting of amber code arrangement for inbound visitors. It marks the opening of tourism doors of Hong Kong. Seizing this opportunity, HKTB presents Hong Kong's brand new experiences to our overseas travel trade partners, whom we haven't seen in a while, hoping that they will introduce brand new tourism products and share Hong Kong's tourism appeal to visitors in their respective markets and bring them back to Hong Kong as soon as possible. The familiarisation trip today marks the milestone first step to our continuous efforts in inviting travel trade partners and media organisations in other visitor source markets to Hong Kong. We will also roll out a global promotional campaign with a view to teaming up with various sectors across the city to drive the full revival of Hong Kong's tourism together."

HKTB's three strategies for bringing back visitors

1.   Rolling out global promotional campaign "Hello Hong Kong"

2.   Showering visitors with hospitality treats and a wide range of offers

3.   Staging and supporting an exciting line-up of mega events

HKTB Brought Back Mega Trade Familiarisation Trip for SEA Trade Partners

SEA has long been Hong Kong's important visitor source market with great potential. Recent visitor arrival figures reveal that SEA travellers are the first group to return to Hong Kong.

The 5-day-4-night familiarisation trip will take trade delegates to check out the newest attractions, including M+ and Hong Kong Palace Museum in West Kowloon Cultural District; a voyage through the religious site in "Hong Kong Neighbourhood ? West Kowloon" to experience Hong Kong's authentic local culture; experience new rides and performances in theme parks. The delegates also left their footprints at the Christmas town of HKTB's "Hong Kong WinterFest" and made a wish at the tallest outdoor Christmas tree in town.

HKTB also made every effort to assist the SEA trade delegates in liaising with the local travel trade, arranging meetings with both sides to explore future cooperation and open up business opportunities.

HKTB presents Hong Kong's brand new experiences to our overseas travel trade partners, whom we haven't seen in a while, hoping that they will introduce the brand new tourism products and share Hong Kong's tourism appeal to visitors in their respective markets and bring them back to Hong Kong as soon as possible. HKTB will also continue to roll out various promotional campaigns to actively showcase Hong Kong to global visitors, tell the Hong Kong stories and drive the rapid recovery of the tourism industry.

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

HKTB Organises First Mega Familiarisation Trip for SEA Travel Trade Since Amber Code Arrangement Lifted

Members of the media can download the press release and photos from the link below:
Photos: https://drive.google.com/drive/folders/1N6EAEGZ51EJcYu_NpeAz4Sj8SKTjB46T? usp=share_link

For media inquiries, please contact:
Jorge Lee                                                
(416) 366-2380 ext (206)                                      
Email: [email protected]



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