By region, the global augmented reality and virtual reality market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. APAC is estimated to contribute 35% to the growth of the global market over the forecast period. The rising adoption of smartphones and increased investments in AR and VR technologies in the retail and healthcare sectors are driving the growth of the regional market.
Company Profiles
The augmented reality and virtual reality market report includes information on the key products and recent developments of leading vendors, including:
Alphabet Inc.: The company offers solutions for augmented reality and virtual reality experience which allows taking in information and content visually as things dramatically expand the ways on devices which can help with everyday activities like searching for information, shopping, and expressing yourself.
Apple Inc.: The company offers solutions for augmented reality and virtual reality experience which enhances the real-world environment with playful, immersive effects using LiDAR to sense depth.
Augmented Pixels Inc.: The company offers solutions for augmented reality and virtual reality which helps to connect with remote colleagues working together on holograms to resolve issues in real-time.
Blippar Ltd.: The company offers solutions for augmented reality and virtual reality which helps in better information delivery, faster knowledge transfer, modernized training methods, immediate access to remote expertise, and enhanced customer experiences.
CyberGlove Systems Inc.: The company offers solutions for augmented reality and virtual reality which uses proprietary resistive bend-sensing technology to accurately transform hand and finger motions into real-time digital joint-angle data.
Eon Reality Inc.
HP Inc.
HTC Corp.
Innovega Inc.
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Market Dynamics
The market is driven by factors such as the increasing demand for AR and VR technology, product launches, and the increasing number of M&A activities. However, high development costs associated with AR and VR apps are hindering market growth.
Competitive Analysis
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample
Market Segmentation
By application, the market is segmented into consumer and enterprise. The consumer segment accounted for the largest share of the market in 2022.
By geography, the market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. APAC held the largest share of the market in 2022.
Related Reports:
The augmented reality in retail market study is a comprehensive report with in-depth qualitative and quantitative research evaluating the current scenario and analyzing the growth of 39.0 and a CAGR of 41.7% with the market share increasing by USD 9.24 billion during the forecast period 2021 to 2026. The use of AR technology to make advertising more effective is notably driving augmented reality in retail market growth.
The augmented and virtual reality in healthcare market share is expected to increase by USD 6.55 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 29.13%. The growing demand for healthcare services is notably driving the augmented and virtual reality in healthcare market growth, although factors such as infrastructural and integration issues may impede the market growth.
What are the Key Data Covered in this Augmented Reality And Virtual Reality Market Report?
CAGR of the market during the forecast period 2023-2027
Detailed information on factors that will drive the growth of the augmented reality and virtual reality market between 2023 and 2027
Precise estimation of the size of the augmented reality and virtual reality market size and its contribution to the parent market.
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the augmented reality and virtual reality industry across North America, APAC, Europe, the Middle East and Africa, and South America
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive details of factors that will challenge the growth of augmented reality and virtual reality market vendors
Augmented Reality and Virtual Reality Market Scope
Report Coverage
Details
Page number
168
Base year
2022
Historical year
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 52.37%
Market growth 2023-2027
USD 364557.67 million
Market structure
Fragmented
YoY growth (%)
31.83
Regional analysis
APAC, North America, Europe, the Middle East and Africa, and South America
Performing market contribution
APAC at 35%
Key consumer countries
US, China, Japan, Germany, and UK
Competitive landscape
Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled
Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of contents:
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary ? Chart on Market Overview
Exhibit 02: Executive Summary ? Data Table on Market Overview
Exhibit 03: Executive Summary ? Chart on Global Market Characteristics
Exhibit 04: Executive Summary ? Chart on Market by Geography
Exhibit 05: Executive Summary ? Chart on Market Segmentation by Technology
Exhibit 06: Executive Summary ? Chart on Market Segmentation by Application
Exhibit 07: Executive Summary ? Chart on Incremental Growth
Exhibit 08: Executive Summary ? Data Table on Incremental Growth
Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global augmented reality and virtual reality market 2017 - 2021
Exhibit 18: Historic Market Size ? Data Table on Global augmented reality and virtual reality market 2017 - 2021 ($ million)
Exhibit 157: Seiko Epson Corp. - Business segments
Exhibit 158: Seiko Epson Corp. - Key news
Exhibit 159: Seiko Epson Corp. - Key offerings
Exhibit 160: Seiko Epson Corp. - Segment focus
12.16 Toshiba Corp.
Exhibit 161: Toshiba Corp. - Overview
Exhibit 162: Toshiba Corp. - Business segments
Exhibit 163: Toshiba Corp. - Key news
Exhibit 164: Toshiba Corp. - Key offerings
Exhibit 165: Toshiba Corp. - Segment focus
12.17 Zugara Inc.
Exhibit 166: Zugara Inc. - Overview
Exhibit 167: Zugara Inc. - Product / Service
Exhibit 168: Zugara Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 169: Inclusions checklist
Exhibit 170: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 171: Currency conversion rates for US$
13.4 Research methodology
Exhibit 172: Research methodology
Exhibit 173: Validation techniques employed for market sizing
Exhibit 174: Information sources
13.5 List of abbreviations
Exhibit 175: List of abbreviations
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